Principal Product Manager, Hardware

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

We are seeking a seasoned Principal Product Manager to lead strategy and execution for innovative hardware products. This role is responsible for defining product vision, guiding cross-functional teams, and ensuring successful development, launch, and scaling of complex hardware solutions. The ideal candidate combines strong technical fluency with customer empathy and has a proven track record of delivering hardware products that integrate seamlessly into broader ecosystems.

What You’ll Do:

Location : This role is based out of our Atlanta, GA Office and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

• Define and evolve the product vision, strategy, and roadmap from concept through launch, adoption, and iteration.


• Gather insights from customers, partners, and industry trends to inform product decisions and drive differentiation.


• Partner with engineering, design, manufacturing, supply chain, and operations to deliver robust, scalable hardware solutions.


• Ensure products meet high standards of performance, reliability, and usability, including firmware, connectivity, and ecosystem integration.


• Validate product concepts, refine requirements, and ensure solutions align with user needs and business objectives.


• Collaborate with suppliers, integrators, and third parties to deliver end-to-end product solutions.


• Establish KPIs around adoption, product quality, cost, and customer satisfaction, and use data to guide prioritization.


• Collaborate with sales, marketing, and customer success teams to launch products, build adoption strategies, and ensure long-term success.

What You Bring

• 10+ years of product management experience, with a focus on complex hardware or hardware/software products.


• Bachelor’s degree in engineering, computer science, or related field (or equivalent practical experience).


• Proven success in building, launching, and scaling hardware solutions in enterprise or consumer markets.


• Comfortable engaging with engineers on architecture, manufacturing trade-offs, and system-level decisions.


• From concept development to manufacturing, logistics, and field support.


• Exceptional empathy and ability to translate customer pain points into product strategy.


• Skilled at aligning stakeholders across levels, from executives to technical teams.


• Demonstrated ability to drive adoption strategies and product growth.


• Willingness to travel (up to ~20%) for customer engagement, vendor visits, and cross-functional collaboration

Benefits that Benefit You

• Competitive salary and 401k with employer match


• Discretionary paid time off


• Paid parental leave for all


• Medical, Dental, Vision plans


• Fitness Programs


• Emotional & Mental Wellness support


• Learning & Development programs


• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected] . Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.