VP of Product

Hawthorne Executive Search
Atlanta, GA

About the Opportunity

We’re conducting a confidential search on behalf of a fast-growing, $100M+ ARR SaaS company to hire a Vice President of Product . This newly defined role will lead the company’s most strategic and fastest-growing product area: AI-driven solutions built for SMBs .

Reporting directly to the CPO and managing a team of ~10–12 (within a broader 35-person product org), this leader will set and execute the AI product strategy, bringing new ideas to market that deliver real impact for small and mid-sized business customers. The company operates in the marketing technology space and is investing heavily in next-gen, intelligent tools that align with its mission to help SMBs grow.

This is a high-ownership role ideal for a hands-on product executive or former CPO who enjoys working at the intersection of innovation, speed, and customer-centric design.

Key Responsibilities

  • Lead strategy and execution of the AI product roadmap, aligned with company and customer growth priorities

  • Drive product development across ideation, design, delivery, and go-to-market execution

  • Build, coach, and lead a team of product managers while contributing at a tactical level when needed

  • Collaborate cross-functionally with engineering, design, data science, and GTM teams to accelerate innovation

  • Serve as the internal champion for AI and intelligent product capabilities, especially as they apply to the SMB market

  • Leverage customer feedback, usage analytics, and competitive insights to prioritize product bets and investments

  • Ensure products are intuitive, valuable, and aligned with the company’s vision of helping SMBs thrive

Ideal Profile

  • 10+ years of product leadership experience, including experience managing and scaling product teams

  • Proven success building AI/ML-enabled products, ideally within martech, SaaS, or SMB-facing platforms

  • Comfortable in fast-paced, early-stage or growth environments; willing to roll up sleeves and dive into the work

  • Deep empathy for the SMB customer and an ability to simplify complex technology into usable, elegant tools

  • Strong strategic thinker with a bias for execution and outcomes

  • Experience reporting to or partnering closely with C-level leadership

  • Bonus: Prior experience as a CPO or VP of Product at a high-growth SaaS company

Why This Role This is a rare opportunity to own a critical, high-visibility domain at a company with a strong foundation and aggressive AI ambitions. If you're passionate about helping SMBs succeed and thrive on building AI-powered products that scale, this role is at the center of that bullseye.

Posted 2025-07-30

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