Product Owner - Channel Enablement

Product Owner – Channel Enablement (Email & SMS)

Top Skills Needed

1. Product Ownership & Channel Strategy (Email/SMS)

Deep understanding of digital communication channels with proven experience driving roadmaps for Email, SMS, and related marketing systems.

2. Cross-Functional Influence & Persuasive Communication

Ability to articulate business needs, explain ROI, and gain alignment from executive sponsors, technical teams, and external vendor partners.

3. Agile Experience & Leadership

Ability to lead within a developing Agile environment and work effectively with teams that are still maturing in Agile practices.

Job Description

We are seeking a strategic and collaborative Product Owner – Channel Enablement to lead the product direction for Email and SMS marketing technologies. This role supports platforms such as Salesforce Marketing Cloud (SFMC), Adobe Experience Cloud, SMS data aggregators , and other communication technologies that power customer engagement programs.

The Product Owner will own the roadmap, partner with technical and business teams, and ensure enhancements, capabilities, and integrations align to business priorities, customer value, and measurable ROI. This is a highly visible role requiring strong communication skills and the ability to navigate stakeholder-heavy environments. This position is not a hands‑on technical role , but instead focuses on strategy, prioritization, and leadership of the product vision.

Key Responsibilities

• Define, maintain, and communicate the product roadmap for Email and SMS marketing technologies.
• Partner closely with Marketing, Digital, IT, CRM operations, and key technology vendors to align business needs with available capabilities.
• Translate business requirements and customer insights into clear product features, epics, and priorities.
• Present roadmap updates, business cases, and technical trade-offs to sr leaders and cross-functional stakeholders.
• Serve as the product liaison for teams working across Salesforce Marketing Cloud, Adobe Experience Cloud, SMS aggregators, and related systems.
• Prioritize enhancements, new capabilities, and integrations supporting personalized and automated communications.
• Support Agile ceremonies in partnership with Scrum Masters and delivery teams, offering clarity and direction while helping teams strengthen their Agile maturity.
• Ensure all product decisions tie to measurable business impact, including revenue influence, engagement lift, operational efficiency, and customer experience improvements.
• Utilize tools such as Aha! for roadmap management and Workfront for project tracking.
• Maintain strong relationships with internal teams and external partners to support coordinated execution and future-ready capability development.

Skills

• Agile
• Product Management

Additional Skills & Qualifications

• 5+ years in a Product Owner, Product Manager, or CRM/MarTech-focused role.
• Experience with major platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, and SMS aggregators (e.g., Twilio, Sinch, Infobip ).
• Strong understanding of Email and SMS ecosystems, including data flows and channel enablement principles.
• Excellent influencer with proven ability to guide stakeholders at all levels through data, storytelling, and structured communication.
• Experience working within Agile or hybrid-Agile environments.
• Ability to lead prioritization discussions and balance competing business needs.
• Exceptional organization, critical thinking, and strategic planning abilities.

Minimum Qualifications

• Passion for using MarTech tools to solve business problems
• Media savvy
• Ability to work in a fast-paced, dynamic environment
• Strong collaborator and relationship builder
• Commitment to operational excellence
• Data- and solutions-driven mindset
• Innovative thinker and problem solver

Preferred Qualifications

• Bachelor’s or Master’s degree (or equivalent experience)
• Strong written, oral, and interpersonal communication skills
• Strong product management, organizational, and prioritization capabilities
• Minimum of 5 years’ experience within e-commerce or retail; experience within the travel industry is a plus

Experience Level

Expert Level

This is a Contract position based out of Atlanta, GA.

The pay range for this position is $50.00 - $55.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

This is a hybrid position in Atlanta,GA.

This position is anticipated to close on Feb 25, 2026.

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.