Utility Product Marketing Specialist LV/MV South Region

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:
Product Marketing Manager

__

Your role and responsibilities:

Utility Product Marketing Specialist Low Voltage / Medium Voltage - South Region

The Utility Product Marketing Specialist, positioned within the Product Marketing Organization, supports the Utility South Region as a key contributor to the Product Marketing Development team. This role is responsible for driving and influencing modernization initiatives across the low-voltage and medium-voltage portfolio -including parts, retrofits, and replacement solutions-serving U.S. utility customers in the transmission, distribution, and power generation segments. You will be focused on protecting and maximizing value from the installed base in targeted utility accounts, the position collaborates closely with Sales, Product Management, Product Marketing, and Operations to meet strategic business objectives. The specialist plays a critical role in advancing modernization strategies, identifying growth opportunities, and ensuring ABB solutions remain competitive and relevant across the utility landscape.

The role is accountable for expanding product demand by developing a deep understanding of site‑specific ABB assets, championing key initiatives, and leading new product introductions (NPIs), tactical marketing programs, and technical support efforts. This work is performed in partnership with the Sales organization, including Business Development Managers (BDMs), Utility Key Account Managers (KAMs), and iReps. Success in this position is measured by the ability to achieve annual growth targets for orders, mix, and unit volume within the utility market portfolio, while building long-term customer value through modernization and lifecycle optimization.

While this is a remote position, candidates must be located in the Southern US (TX, OK, KS, MO, AR, LA, MS, TN, AL, FL, GA, SC, NC, VA)

This position reports to:

US Services Marketing Director

You will be mainly accountable for:

• Execute the product support specialist function for the assigned utility geography by following the go‑to‑market product growth plan for the geography by product lines with measurement growth tight to the product value propositions and positioning, in alignment with the regional product marketing and product management direction.
• Achieve product portfolio targets and expand into adjacency opportunities through consistent oversight of the installed base, investment planning, opportunity pipeline creation, and regular business cadence with the sales organization.
• Execute the annual sales and marketing plan in partnership with Sales and Product Management Teams. Support the full product development lifecycle-from VOC gathering and product specification through launch-while enabling the Sales and Marketing teams with training, value‑proposition messaging, and tools for successful NPI introduction.
• Lead market and competitive analysis efforts together with the Sales team, developing accurate forecasts and strategic plans.
• Evaluate and communicate insights from customer research, market conditions, and competitor activities to guide decision‑making. Support sales execution for assigned product lines by providing relevant sales materials, price positioning, target segment insights, and strategic guidance to the Sales team(s) to drive effective market engagement.
• Enhance sales effectiveness by delivering technical and commercial product training to sales personnel and channel partners. Facilitate knowledge sharing, best‑practice development, and cross‑functional collaboration across the region. Manage the local price list by setting selling prices for new products and repositioning existing offerings when necessary to maintain competitiveness and margin alignment.

Qualifications:

• Bachelor's Degree in Engineering and 10+ years of work experience in the electrical industry, including 5+ years experience in technical sales, application or marketing experience, ideally within Utility industry.
• Strong understanding of low-voltage and medium-voltage products, including parts, retrofits, and modernization solutions, with a preference for Utility industry knowledge across transmission, distribution, and power generation.
• Market analysis and segmentation to identify growth opportunities within key utility accounts. Value proposition development for modernization, replacement, and retrofit offers. Ability to influence customer decision‑making through data, insights, and ROI justification.
• Strong partnership skills working with internal sales and representative networks (iReps). Consultative selling mindset, able to uncover needs and translate them into solutions. Customer‑facing communication expertise, including technical presentations and proposal support. Relationship‑building within utility accounts at multiple decision levels
• Installed-base analysis to identify modernization opportunities. Ability to evaluate market trends, competitive activity, and customer data to shape regional strategy. Strategic planning skills to prioritize accounts, product lines, and initiatives.
• Clear and compelling communication skills -- written, verbal, and technical. Strong presentation skills for internal and external audiences.
• Candidates must already have a work authorization that would permit them to work for ABB in the US

More about us:

ABB's Service Division partners with our customers to improve the availability, reliability, predictability and sustainability of electrical products and installations. The Division's extensive service portfolio offers product care, modernization, and advisory services to improve performance, extend equipment lifetime and deliver new levels of operational and sustainable efficiency. We help customers keep resources in use for as long as possible, extracting the maximum value from them, and then recovering and regenerating products and materials at the end of their useful life.

What's in it for you:

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites:

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected] . Resumes and applications will not be accepted in this manner. #LI-Remote

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to MyBenefitsABB.com and click on "Candidate/Guest" to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D - 100% employee paid up to maximums
• Short Term Disability - up to 26 weeks - Company paid
• Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
• Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Parental Leave - up to 6 weeks
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)

Time off

• ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.

While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $100,500 and $160,800 annually and is eligible for a short-term incentive plan/annual bonus.

MyBenefitsABB.com

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit to learn more about the impact of our solutions across the globe.