Sales Specialist
- Maintaining Freshness Standards in Market:
- Ensure all products in the market meet company freshness standards.
- Regularly inspect retail and distribution points to verify product quality.
- Collaborate with supply chain and logistics teams to address any issues related to product freshness.
- In-Market Program Execution & Merchandising:
- Execute marketing and sales programs in the market to drive product visibility and sales.
- Implement merchandising strategies to enhance product presentation and appeal.
- Monitor and report on the effectiveness of in-market programs and merchandising efforts.
- Retail and Distributor Relationship Management:
- Build and maintain strong relationships with key retailers and distributors.
- Negotiate terms and agreements to optimize product placement and sales opportunities.
- Provide ongoing support and communication to retail and distributor partners.
- On & Off Premise Distribution Gains/Management:
- Identify and secure new on-premises (bars, restaurants) and off-premises (retail stores) distribution opportunities.
- Manage existing distribution channels to ensure consistent product availability and sales growth.
- Analyze market trends and sales data to inform distribution strategies.
- Consumer Education & Engagement/Events:
- Plan and execute consumer engagement events to promote brand awareness and product knowledge.
- Educate consumers about product features, benefits, and brand story through various channels.
- Gather consumer feedback and insights to inform marketing and sales strategies.
- Minimum of 1 years of sales experience preferred, as is familiarity with the Metro Atlanta/GA markets.
- Experience within some aspect of the three-tier system or customer service industry preferred.
- Valid Driver’s License for the state where work is performed and clean driving record
- Self-motivation and ability to work with limited amount of direction; ability to work both independently and within a team to accomplish goals.
- Strong sense of urgency and commitment to achieving results.
- Strong judgment and professional maturity.
- Ability and willingness to travel; this role will require some overnight travel, not expected to exceed more than 25% of total work time, travel and lodging expenses covered.
- Willing to work occasional evening and weekend hours.
- Ability to move 155 lb. keg to a two-wheeler and secure, and lift same keg up onto another keg (stacking safely).
- Must wheel double stacked kegs up to 100 feet, carry 55lbs in each hand 100 feet, and carry 155 lb. keg up one stair.
- Must be able to push/pull weights up to 50 lbs. and maintain the grip strength required to carry 30 lb. cases.
- Must be able to lift 50 lbs for loading tents, tables, beer, etc.
- Demonstrate their ability to climb, kneel, crawl, twist, squat and reach overhead. The position requires frequent, constant standing and walking.
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