Director, Channel Optimization and Distribution Strategy
- Serve as a senior business leader to lead development of brand strategies, annual business plans and 3-5-year strategic plans to strengthen the brand positioning and commercial objectives.
- Develop and nurture strong relationships with strategic third-party distribution partners (e.g., OTAs, wholesalers, connectivity partners, and other key channel partners)
- Responsible for negotiating favorable contract terms and managing the planning and implementation of the contracting process
- Identify new industry trends, new ways of working with Intermediaries in the regional market that can help drive incremental business to the region
- Lead the proactive identification and prospecting of potential Intermediaries, conducting thorough assessments to ensure their alignment with our brands and market strategy to strategically expand our distribution network to increase revenues.
- Support the region to optimize channel mix to drive top-line revenue goals.
- Initiate cross-channel education for both internal stakeholders and hotel levels.
- Initiate tools and levers for hotels to drive their channel performance.
- Support rate parity and compliance across the region.
- Strong client and relationship management skills, with the ability to communicate effectively, solve complex problems, negotiate commercial agreements, and operate independently
- Proven negotiation expertise, including structuring and closing mutually beneficial agreements with strategic partners
- Demonstrated knowledge of the travel industry and distribution channels, with the ability to think strategically and manage complex, global, high potential OTA accounts
- Excellent interpersonal and cross functional collaboration skills, with the ability to influence and engage diverse stakeholders
- Proficiency in MS Office applications, including Excel, PowerPoint, and Word
- Strong knowledge of IHG, including its products, brands, and marketing programs
- Demonstrated project management experience, managing large-scale initiatives from planning through execution
- Ability to lead stakeholder engagement and presentations, taking an active role with key internal partners
- Skilled in setting goals and performance targets, ensuring timely delivery of projects and initiatives
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