CRMPM

Job Description

Job Description

Overview

SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces – from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one-stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies.

At SiteOne, we are passionate about delivering an outstanding customer experience and will stop at nothing to help our customers win. We know that our associates are the key to this success, and our commitment to the SiteOne DNA and support for our associates through development programs, benefits, and perks align with our vision to "Be a Great Place to Work for Our Associates". We foster a culture of safety, teamwork, and continuous improvement. With over 800 locations and exciting expansion ahead, now is the perfect time to join SiteOne and grow Stronger Together™!

Responsibilities

The CRM (Salesforce) Program Manager is responsible for leading the strategic planning, governance, adoption, and continuous improvement of the Salesforce platform across the sales organization. This role bridges the gap between business needs and technical execution, ensuring Salesforce supports business growth, sales productivity, and data-driven decision-making. The Program Manager serves as a cross-functional leader, collaborating with Sales, Marketing, Customer Service, IT, and external partners.

The position will require travel nationwide and Canada up to 50% of the time.

What You'll Do:

Salesforce Program Leadership

• Own the Salesforce roadmap in alignment with sales and business priorities.
• Lead cross-functional initiatives to enhance Salesforce capabilities and adoption.
• Manage end-to-end Salesforce projects: planning, requirements, execution, testing, rollout, and change management.
• Serve as the primary liaison between business stakeholders and technical teams (internal or external).

User Enablement & Adoption

• Develop and lead onboarding, training, and upskilling programs for sales teams.
• Drive adoption through documentation, in-app guidance, and enablement resources.
• Gather and prioritize feedback from end-users to inform roadmap and process improvements.

Data & Process Management

• Define and enforce standards for data integrity, account segmentation, and pipeline management.
• Collaborate with Sales Operations on sales processes, forecasting, reporting, and performance tracking within Salesforce.
• Monitor CRM usage to ensure compliance and identify gaps or opportunities.

Reporting & Insights

• Partner with the Sales Operations or directly build dashboards and reports for leadership and sales reps.
• Provide visibility into performance KPIs, sales activity, lead management, and opportunity progression.
• Identify trends and recommend operational adjustments based on data insights.

System Administration & Governance

• Oversee platform configuration, releases, and integrations (with support from admins or IT as needed).
• Manage relationships with Salesforce support and third-party vendors or consultants.
• Maintain platform governance around user access, security, and change management.

Qualifications

• Proven experience with transforming and digitalizing the CRM for maximization of usage and business value across the entire CRM ecosystem
• Experience with product life cycle management - product vision, product roadmap, market strategy and prioritization
• Ability to define KPIs, outcomes, maintain budget
• Experience with building user/customer profiles (i.e. personas), understanding how to identify user/customer pain points across the entire customer lifecycle
• Proven experience in data management to deliver actionable insights and guide decision making
• Excellent interpersonal, written, and verbal communication skills and the ability to interact effectively at all levels
• Prefers to work independently with occasional guidance and support
• Demonstrated ability to influence many stakeholders across the organization, without direct authority
• Driven and highly organized with excellent time-management skills, strong business ethics
• 3 to 5 years experience with Salesforce required
• Ability to Travel: 35-50%

EDUCATION AND EXPERIENCE:

• Bachelor's degree preferred
• +7–10 years proven experience supporting wholesale /distribution sales and marketing experience through complex, journey-based sales and loyalty lifecycles

Perks:

• Medical, Dental and Vision plans
• Paid Time Off, Paid Holidays
• Competitive Compensation
• 401k with company match
• Company paid life insurance, Short Term Disability and Long-Term Disability Insurance
• Product Discounts
• Tuition Reimbursement
• Opportunity for Advancement

THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.

SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne-including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination-will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.

This position requires that candidates be authorized to work in the U.S. We are unable to provide sponsorship.

If you are ever unsure whether a message is really from SiteOne, here’s how to protect yourself from recruiting scams:

• SiteOne will never ask for payment, sensitive personal info, or documents over email, messaging apps., or interviews
• All SiteOne job openings and updates will be posted on our official careers page:
• SiteOne job related emails will be sent with a @siteone.com. All other variations are likely fraudulent.
• You can always reach our SiteOne team directly at [email protected] to confirm