President International - Restaurants

About the Role

We are seeking a visionary, growth-focused President with a strong marketing and brand leadership background to scale our international restaurant company across Asia and the United States . This executive will oversee global operations, marketing, brand strategy, franchise development, and cross-border expansion — while leading the organization through a period of rapid, strategic growth.

The President will bring a rare mix of operational excellence and marketing savvy. They must understand how to position a brand across culturally diverse markets, build demand, elevate customer experience, and drive profitable multi-unit expansion.

This is a role for a proven global operator who knows how to grow a restaurant concept internationally — and how to amplify a brand through world-class marketing, digital strategy, and consumer engagement.

Key Responsibilities

Global Strategy, Brand Positioning & Market Expansion

• Lead the global expansion strategy across Asia and the US, including market prioritization, brand positioning, and customer insights.

• Build localization strategies that maintain brand consistency while adapting to regional consumer preferences.

• Oversee all major market launches, ensuring a cohesive brand introduction and strategic go-to-market plans.

Marketing Leadership & Consumer Growth

• Drive the global marketing vision, including brand positioning, digital strategy, menu innovation communication, and customer acquisition.

• Collaborate with marketing teams to build scalable campaigns across social, digital, loyalty, and delivery channels.

• Ensure strong alignment between product innovation, branding, guest experience, and market demand.

• Leverage data, research, and regional insights to inform creative direction, messaging, and promotional strategy.

Operations & Performance Leadership

• Ensure operational excellence across all company-owned and franchised locations globally.

• Implement systems, playbooks, and KPIs that improve unit economics and consistency across markets.

• Partner with regional leaders to refine service models, optimize performance, and deliver a world-class guest experience.

Franchise Development & Partner Management

• Lead franchise growth, including master franchise agreements, joint ventures, and regional partnerships.

• Build and maintain strong relationships with franchisees and investors across Asia and the US.

• Create franchise governance, support structures, and performance frameworks that drive success.

Financial Leadership & P&L Ownership

• Own the global P&L and drive financial performance across markets.

• Lead annual budgeting, forecasting, and long-term strategic planning for global expansion.

• Oversee supply chain strategy, vendor partnerships, and procurement to support cost efficiency.

Team & Organizational Leadership

• Build and scale a high-performing international leadership team across operations, marketing, development, and support functions.

• Foster a culture of innovation, accountability, and operational excellence.

• Ensure clear communication and alignment across global and regional teams.

Qualifications

• 15+ years in multi-unit restaurant, hospitality, or consumer brand leadership.

• Strong marketing background with experience in global brand building, digital strategy, and cross-cultural consumer engagement.

• Proven success scaling a brand internationally — experience in Asia and the US strongly preferred.

• Deep understanding of franchise management, growth strategy, and multi-unit operations.

• Strong P&L ownership and data-driven decision-making.

• Ability to operate effectively in diverse markets and navigate regional regulatory environments.

• Exceptional leadership, communication, and relationship management skills.

• Willingness to travel extensively across global regions.

What Success Looks Like

• A globally recognizable, culturally relevant brand with strong marketing presence.

• Rapid but sustainable expansion across Asia and the US.

• Strong unit economics supported by both brand demand and operational excellence.

• High-performing franchise network aligned with global standards.

• Elevated customer experience, digital engagement, and brand loyalty.

• A unified leadership team driving one vision, one strategy, and one culture worldwide.