Marketing Manager V

A client with Kforce is seeking a Marketing Manager V to join their team in Atlanta, GA. Overview: Come join the Accountant Marketing Team as a Marketing Manager responsible for driving growth of the clients Enterprise Suite and QuickBooks Online through our valuable and influential network of accountants. In this role, you will help develop and initiate demand gen marketing strategies in partnership with top accounting firms with end-to-end execution. You will work across the organization with internal partners like Sales, Product Management, and Product Marketing as well as external agencies to develop and execute high-impact campaigns in a fast-paced environment. This is a unique opportunity for a highly motivated marketing professional to make a meaningful impact on the business by delivering significant value to the accountant community that we serve and the clients they serve. The ideal candidate will have a track record for developing and launching demand gen and nurture campaigns tailored to the buyer journey and effectively combining sales and marketing motions. How you will lead:

• Work closely with accounting firms to develop a joint go-to-market strategy to drive growth and sales of the clients Enterprise Suite and QuickBooks Online through accountants who serve small to medium-sized businesses by leveraging key channels including paid ads, web, direct mail, email, sales, webinars and events
• Collaborate across Marketing, Sales and Partner teams to facilitate demand generation with target markets, messaging, positioning and content assets to help drive leads
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research that deliver improved business outcomes
• Leverage the appropriate learning strategies, including qualitative and quantitative business data and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes
• BA/BS required, or equivalent work experience; Experience in SaaS companies and/or MBA a plus
• 3-5 years of developing and executing short- and long-term multi-channel campaigns to drive and nurture leads in the sales pipeline
• Experience developing customer personas and knowing their buying preferences
• Experience creating and executing marketing plans and managing external advertising agencies and internal partners
• Ability to manage and prioritize multiple projects simultaneously to deliver strong results
• Excellent verbal, written, visual/presentation and interpersonal communication skills
• Ability to translate customer/partner insights and business strategies into great execution
• Strong qualitative and quantitative research and testing experience
• Demonstrated ability in applying creative problem solving and analytical skills to provide ongoing insight into the business and to make recommendations that drive great outcomes
• Proven success leading and influencing across diverse teams