Sales and Events Manager
- Create accountability for profitable sales growth results
- Achieve restaurant financial goals, including but not limited to overall sales growth, close ratios, and private dining sales
- Manage and reconcile the local marketing budget to generate a positive return on investment (ROI) on sales initiatives
- Strategize with managing partner to identify specific business needs and implement sales plans to address gaps, such as:
- Host in-house or off-site events to source new business (meeting planners, administrative assistants, etc.)
- Introduce new and reintroduce lapsed guests to the restaurant by leveraging local marketing funds
- Provide insight into sales projections on a weekly basis and develop outreach and in-reach plans to meet sales targets
- Execute sales outreach plans for national and local events (e.g. Restaurant Week, gift cards sales, wine events) as prescribed
- (e.g. send invitations to organizations; create team contests; garner referrals; and reengage past guests)
- Cultivate guest relationships
- Buid track customer relationship management (CRM) outreach to prospects and existing guests
- Source new business by developing referral relationships with partner organizations (chambers, CVB, hotels, etc.)
- Grow guest database for actionable outreach (birthday, anniversary, email marketing) by ensuring guest and reservation information database is accurately recorded and cleansed weekly
- Develop and foster a strong sales culture by educating and coaching team members on relationship building and sales growth
- Grow contracted dining business by creating indulgent experiences
- Source, develop, and grow relationships with key stakeholders at nearby businesses (e.g. admins, meeting planners, etc.)
- Negotiate contracts, accurately record event details in the group sales software and reservation system, and communicate/deliver event orders to managers, culinary and service team members to create indulgent event experiences for our guests
- Create accountability for flawlessly planning and executing all contracted dining events o Greet, be present and be of service to event hosts to ensure their expectations are exceeded (typically remain in the restaurant until main course is served)
- Follow up with private dining guests after their events to gauge feedback, be of service and secure repeat business
- Other responsibilities
- Leverage Host University to improve sales acumen amongst sales professionals and hosts o Participate in regularly scheduled training sessions to continually learn and share best practices and develop new sales skills
- Support the managing partner with ensuring reservation system is optimized
- Ensure all communications from Restaurant Support Center (RSC) are disseminated and implemented on time
- Partner with RSC for legal and financial counsel, as well as approvals on published marketing materials and partnerships
- Secure approvals and use the project management system to create marketing collateral to support sales initiatives
- Proficient verbal and written English communication required
- Experience in luxury brands or high-touch service culture preferred
- Bachelor's degree (Hospitality, Business) preferred
- Proficiency with Outlook, OpenTable and Gather preferred
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