Sr. Key Account Manager

The primary responsibility of the Senior Key Account Manager (SKAM) is to implement Red Bull's strategies and initiatives with a specific group of Key Accounts. The SKAM will be accountable for all business-related activities and objectives at both national and market levels. This position requires coordinating and collaborating across various functional teams—such as sales, distribution, marketing, finance, operations, and legal—at both the Headquarters (HQ) and Regional levels to ensure the goals and targets of these Key Accounts are successfully achieved.

Key responsibilities include managing budgets and delivering results in areas such as Distribution, Pricing, Promotion, and Presence within the Key Accounts; building strong business relationships with senior management at all assigned Key Accounts and at their headquarters; and promoting best practices by delivering outstanding outcomes and developing innovative solutions.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Executes short- and long-term strategies and activities in alignment with RBNA's objectives and standards.

  Allocates resources to areas with the highest return on investment, focusing on strategically significant customers.

  Oversees the business planning and budgeting processes for assigned businesses.

  Tracks market trends and provides relevant consumer and competitive insights to the HQ Insights Department.

  Engages with senior executives at each customer's headquarters and field personnel through Business Reviews, ensuring alignment between Red Bull's strategic objectives and the customer's goals.

  Coordinates internal Red Bull resources across all functional areas to achieve established objectives.

• EXECUTE RED BULL STANDARDS

• Develops annual Customer Marketing Agreements and oversees the management of associated funds for each retailer.

  Consistently monitors and evaluates Trade Investments to ensure the highest return on investment.

  Conducts post-promotion analysis after all programs to assess promotional effectiveness and display execution.

  Carefully analyzes customers' sales data to establish priorities and guide the team's focus at both national and regional levels.

• Effectively establishes a "Wiring Model" to ensure that all Regional management teams are connected with specific Red Bull personnel responsible for managing HQ and Regional business operations.

  Develops necessary tools and business review templates to maintain data consistency across Regions and Distributor Partners (DPs).

  Regularly gathers quarterly updates from the marketing team regarding recent achievements and highlights, sharing this information with their own team, retail HQ teams, and relevant Regional personnel.

  Communicates frequently and collaborates effectively with all internal and external stakeholders.

  Leverages input from marketing and finance experts to create strong plans and conceptual sales pitches for retailer HQ teams.

  Consistently coaches the broader account team to foster effective partnerships, successful programs, key retail relationships, and collaborative efforts with Red Bull and Distributor Partner (DP) field personnel in each Region.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Minimum of 6 years of sales and key account experience, accompanied by a strong record of success.
• Proven experience in managing chain businesses within the grocery and/or convenience channels.
• Strong analytical skills with expertise in utilizing internal and external data sources (e.g., Nielsen, Circana, CPM, Sales Data).
• Ability to effectively demonstrate "peer leadership/influence."
• A strong leadership presence, coupled with excellent communication and active listening abilities.
• Advanced skills in strategic thinking, planning, financial management, decision-making, sales presentations, and negotiations.
• An innovative, solution-oriented mindset with a proven ability to foster collaboration across diverse functional groups to achieve organizational goals.
• Passion for driving impactful contributions to the Red Bull organization through continuous improvement of processes and ways of working.
• In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industries.
• Self-motivated and capable of working independently.
• Highly proficient in software applications such as Microsoft Excel and PowerPoint, as well as internal systems like CPM and SAP/BI.

• Travel 40-50%
• Permanent
• Benefits eligible