Marketing Insights Analyst

Key Responsibilities:

• IT Staffing Augmentation Marketing: Develop and execute marketing campaigns to promote staffing and consulting services.
• Build and maintain marketing collateral such as case studies, service brochures, and client success stories.
• Collaborate with the business development team to support lead generation and client acquisition.
• Manage digital marketing (social media, LinkedIn, website content) to showcase staffing expertise.
• Product Marketing (NovaSync, NovaSafe): Develop go-to-market strategies and campaigns for product launches and feature updates.
• Create product content including whitepapers, blogs, datasheets, pitch decks, and demo scripts.
• Conduct market research and competitor analysis to strengthen product positioning.
• Collaborate with sales teams to drive product adoption and support pre-sales activities.
• General Marketing: Oversee brand communication, ensuring consistent messaging across platforms.
• Plan and execute email campaigns, newsletters, and webinars.
• Track campaign performance using analytics tools and report ROI.
• Coordinate with external vendors, designers, and agencies when needed.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 2-5 years of marketing experience (IT services and/or product marketing preferred).
• Strong written and verbal communication skills.
• Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO, Google Analytics, HubSpot, etc.).
• Ability to manage multiple priorities and work in a fast-paced environment.

Desired Skills:

• Prior experience in IT services/staffing or SaaS/enterprise product marketing.
• Creative thinker with strong storytelling ability.
• Strong project management and collaboration skills.
• Knowledge of content creation tools (Canva, Adobe Suite, video editing tools) is a plus.