Marketing Specialist

Kforce has a client in Atlanta, GA that is seeking a Marketing Specialist. Summary: We are seeking an experienced Marketing Specialist to support our upcoming company rebrand. This role will be responsible for updating all existing marketing materials to align with our new brand identity, creating new branded templates, and ensuring consistent execution across all designs and marketing materials. The Marketing Specialist will also be responsible for traffic-managing all designed materials, coordinating workflow, and securing necessary approvals to ensure timely and compliant delivery. The ideal candidate is highly proficient in InDesign and the full Adobe Creative Suite, with a strong eye for detail and the ability to apply brand guidelines accurately and consistently. Duties:

• Responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals; This could include marketing, advertising, promotions, sales collateral and point of sale materials
• Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
• Evaluates and measures program results to optimize investment
• Works with agencies and cross-functional teams to produce materials that are branded and compliant
• Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
• Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals
• Provides solutions and problem solve for business line objectives
• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Ability to complete projects on target, on time, and on budget
• Able to take action based on information provided by leadership team and research data
• Strong organizational, interpersonal and team building skills
• Well-developed written and oral communication skills, including presentation skills
• Proficient computer navigation skills using a variety of software packages