Director Travel Product Marketing

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SAP Concur is redefining the travel and expense category with Complete T&E, a joint offering built in partnership with Amex GBT, a leading global travel management company. This integrated solution combines the strengths of SAP Concur’s market-leading technology with Amex GBT’s expertise in managed travel—delivering unmatched value to customers navigating the future of business travel.

We are seeking a Director Travel Product Marketing of Product Marketing to lead the market research, segmentation, and product collaboration strategy for Complete T&E. This role will focus on identifying opportunities, shaping audience strategies, and ensuring alignment between SAP Concur and Amex GBT product teams. The leader will be instrumental in bringing the voice of the customer into product decisions and in defining the unique value proposition of this joint solution.

What you'll do
• Lead joint market research initiatives with Amex GBT to identify customer needs, industry trends, and competitive dynamics across the travel and expense ecosystem.
• Define segmentation, persona strategies, and ideal customer profiles for Complete T&E, ensuring precision in targeting and value communication.
• Collaborate closely with SAP Concur Product Management and Amex GBT’s product teams to align roadmap priorities and solution packaging with market demand.
• Develop differentiated positioning and messaging frameworks for Complete T&E that highlight the combined value of SAP Concur and Amex GBT.
• Act as a key liaison with Amex GBT product and strategy teams, ensuring alignment of priorities, solution development, and market perspective.
• Track market adoption, pipeline growth, and win/loss trends to refine strategy and demonstrate impact.
• Represent SAP Concur in joint forums with Amex GBT, analysts, and industry stakeholders to establish thought leadership.

What you bring
• 10+ years of experience in product marketing, solution marketing, or strategy roles in B2B SaaS or enterprise technology.
• Proven expertise in market research, segmentation, and transforming insights into product and marketing strategies.
• Experience working in or alongside travel management companies (TMCs) strongly preferred.
• Strong cross-functional collaboration skills, with the ability to influence across Product, Sales, Marketing, and external partner organizations.
• Excellent communication skills, capable of representing joint solutions with clarity and authority at the executive level.
• Bachelor’s degree required; advanced degree preferred.
This role will have significant visibility and impact, driving the strategic success of Complete T&E by SAP Concur and Amex GBT

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 220200 - 374200 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

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Requisition ID: 439133 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid