Manager, Global Guest Experience - Holiday Inn Express
- Review and analyze performance, market and industry data to support brand initiative, and project storytelling.
- Determine strategic objectives and develop the corresponding tactical initiatives to achieve those objectives.
- Partner with cross-functional teams to execute product initiatives across the brand.
- Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc.
- Create and refine scalable tools, resources, processes and guidance to ensure hotel delivery of brand experience.
- Bachelor's or master's degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
- 6 to 10 years progressive work-related experience in marketing, brand management, and/or hotel operations. Demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees is a plus.
- Demonstrated project management experience in organizing, planning, and executing projects from conception through implementation.
- Demonstrated analytical skills, including data management, and visualization to uncover actionable insights that drive performance and inform/influence key business decisions.
- Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management through storytelling.
- Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
- Demonstrated ability to develop consumer understanding based on research and existing trends.
- Demonstrated creative problem solving.
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