Account Executive
OVERVIEW OF THE COMPANY
Fox TV Stations FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.JOB DESCRIPTION
WAGA Fox 5 Atlanta is currently seeking a seasoned Account Executive with exceptional sales acumen and proven experience in broadcast television and digital platforms, including Connected TV (CTV) assets. The ideal candidate will be responsible for maximizing shares on well-established television and digital accounts, focusing on increasing revenue across all media facets. As a direct link to our clients, this role involves servicing established agency accounts, harnessing direct client contact, and maintaining strong agency relationships.
Key Responsibilities:
Service existing agency accounts as directed by sales management, ensuring the highest level of customer service and satisfaction.
Establish direct client contact while maintaining positive relationships with agencies.
Develop comprehensive and persuasive multi-screen platform sales and research presentations.
Achieve revenue goals across existing accounts, new business, zero-share business, and digital sales.
Utilize proficient negotiation skills based on NSI LPM ratings and qualitative research.
Showcase a robust understanding of digital platforms with a track record of successful digital sales.
Collaborate with the Credit Manager to ensure proper credit references are provided and that payments for business sold are received timely.
Generate frequent written correspondence including pre/post-buy letters.
Provide the Local Sales Manager with regular reports, including weekly pending, monthly posting, and quarterly forecasting.
Comply with all Fox Corporation computer and station policies, including but not limited to anti-bribery, anti-corruption, and insider trading.
Maintain professionalism in representing WAGA Fox 5 at all times.
Perform additional duties as assigned.
Qualifications:
Work effectively under the pressure of daily deadlines with meticulous attention to detail.
Exhibit self-motivation and the ability to work independently and as part of a team.
Demonstrate strong creative, organizational, planning, and prospecting skills.
Communicate effectively and courteously with co-workers and clients.
Have an in-depth knowledge of television ratings and research, especially concerning Nielsen and comScore/Rentrak data.
Outstanding presentation skills.
Bachelor’s degree from a four-year college or university in a related field is preferred.
A minimum of three years of experience in broadcast television and digital platform sales, with experience in selling OTT platforms highly preferred.
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