Category Experience Manager, Homepage
Position Purpose: The Category Experience Manager, Homepage is a highly cross‑functional role responsible for defining and executing a data‑driven homepage strategy across both B2B and B2C experiences. Partnering closely with UX, Product, Creative, Marketing, and Merchandising teams, this role ensures content, storytelling, and design align to deliver cohesive and engaging customer experiences. The manager will continuously optimize and evolve the homepage through A/B testing, personalization, and customer insights, using data to inform decisions that drive engagement and conversion. In addition to short‑term optimization, this role will build and manage a long‑term roadmap that balances iterative testing with strategic innovation to advance the homepage experience and support broader business goals.
Key Responsibilities:
- 5% Examine category merchandising strategies of key competitors and best‑in‑class online retailers to understand emerging trends
- 25% Analyze customer information (external data, internal research, site behaviors, post‑transaction data) to identify the most significant opportunities to improve the customer experience across categories.
- 25% Optimize customer experience merchandising, taxonomy, purchase path (search and navigation), data content, SEO and post transaction results.
- 40% Manage and mentor a top‑performing team.
- 5% Lead targeted online/interconnected initiatives that address customer gaps to
- insure they come in on‑time and in‑scope
Direct Manager / Direct Reports:
- This position typically reports to Sr. Manager, Category Experience
- This position has 1 direct report
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- No travel required
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis
Preferred Qualifications:
- Demonstrated ability to hire, develop, and lead high performing teams
- eCommerce experience
- Data‑driven decision making
- A/B testing, experimentation, and personalization strategy development
- Cross‑functional collaboration
- Project management
- Roadmap development
- Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 4
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict
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