Venture Lead - Product, Brand & Growth

Job Description

Job Description

Lagoon Venture Lead – Product, Brand & Growth

Company: Clair Lagon USA
Location: United States (Hybrid / Travel Required)

About the Opportunity

Clair Lagon USA is launching a new Lagoons vertical, bringing premium lagoon environments to the U.S. market.

We are seeking a Lagoon Venture Lead to build and scale this initiative.

This role is designed for a builder—someone who enjoys turning expertise into a clear product, a strong brand, and a scalable growth engine. You will help transform our lagoon know-how into a premium, repeatable offering and drive its market launch.

You will operate like an internal venture leader, owning the product definition, brand development, and go-to-market strategy while collaborating closely with operations to ensure delivery aligns with the product promise.

Responsibilities

Product Development

• Define target customer segments and product positioning
• Structure the lagoon offering into clear packages, options, and standards
• Develop the signature design language including materials, finishes, and layouts
• Establish product standards and documentation to ensure consistent delivery
• Collaborate with operations to align design with build feasibility

Brand Development

• Build and maintain the brand identity and positioning
• Develop marketing assets including renders, photos, videos, and sales materials
• Ensure brand consistency across website, campaigns, and partner materials
• Support sales with high-quality presentations and product documentation

Go-to-Market Strategy

• Launch and optimize marketing channels including website, SEO, and digital campaigns
• Build partnerships with architects, landscape designers, and premium builders
• Develop lead generation and demand creation initiatives
• Track funnel performance including lead sources, conversions, acquisition cost, and project margins

Venture Building

• Coordinate execution with internal team members and external partners
• Manage agencies and freelancers supporting creative, marketing, and content
• Develop repeatable playbooks and systems for expansion into new markets
• Drive the Lagoons initiative end-to-end

Qualifications

Experience

• Experience launching or scaling products, ventures, or brands
• Background in product marketing, venture building, or brand strategy
• Experience in design-led or premium industries such as outdoor living, hospitality, architecture, or luxury home services is highly valued
• Comfortable working in early-stage or growth environments

Skills

• Product positioning and offer architecture
• Brand development and creative direction
• Growth strategy and channel experimentation
• Data-driven decision making
• Cross-functional collaboration

What We Look For

• Builder mindset with strong ownership
• Bias for action and fast iteration
• Structured and organized execution
• Strong communication and storytelling ability
• Entrepreneurial approach to problem solving
• Commitment to delivering premium customer experiences