Digital Marketing & Analytics Specialist

CapTechs Digital Marketing & Analytics Specialist will play a vital role in driving data-informed marketing at CapTech. Were looking for an independent detail-oriented professional who thrives at the intersection of analytics and creativity.

• Serve as the primary owner of all digital analytics including social media insights website analytics (e.g. GA4) paid media performance CRM metrics and email reporting.
• Develop and maintain dashboards reports and KPI tracking to evaluate campaign effectiveness and digital trends.
• Transform data into clear insights and strategic recommendations for leadership and cross-functional teams.
• Monitor channel ROI identify opportunities for efficiency and continuously improve digital performance.

Digital Strategy & Execution

• Manage day-to-day operations of social media channels including content scheduling publishing monitoring and performance optimization.
• Own website updates and maintenance through Craft CMS ensuring accuracy usability and continual optimization for traffic and conversions.

Paid Media Management

• Plan build launch and optimize paid media campaigns across platforms such as Google Ads LinkedIn and additional digital networks.
• Track budgets pacing and KPI performance and implement strategies to maximize cost-efficient results.

CRM & Email Marketing

• Manage the HubSpot CRM system including segmentation list management workflows and user data integrity.
• Build deploy and optimize email campaigns and automated lifecycle journeys.
• Conduct A/B testing on email content timing and audience segmentation to improve engagement and nurture MQLs.

Qualifications :

• 4 years of hands-on digital marketing and analytics experience with demonstrated ability to independently manage key platforms (e.g. GA4 CMS platforms CRM platforms).
• Proven success running paid media campaigns managing CRM workflows executing email marketing and analyzing data across channels.
• Advanced proficiency with analytics tools and the ability to translate data into actionable insights.
• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent communication skills and a proactive solutions-oriented mindset.
• Someone who enjoys diving into data solving problems and optimizing for performance.

Additional Information :

We want everyone at CapTech to be able to envision a lasting and rewarding career here which is why we offer a variety of career paths based on your skills and passions.  You decide where and how you want to develop and we help get you there with customizable career progression and a comprehensive benefits package to support you along the way.  Alongside our suite of traditional benefits encompassing generous PTO health coverage disability insurance paid family leave and more weve launched extended benefits to help meet our employees needs. 

• Learning & Development Programs offering certification and tuition support digital on-demand learning courses mentorship and skill development paths
• Modern Health A mental health and well-being platform that provides 1:1 care group support sessions and self-serve resources to support employees and their families through lifes ups and downs
• Carrot Fertility Inclusive fertility and family-forming coverage for all paths to parenthood including adoption surrogacy fertility treatments pregnancy and more and opportunities for employer-sponsored funds to help pay for care
• Fringe A company paid stipend program for personalized lifestyle benefits allowing employees to choose benefits that matter most to them ranging from vendors like Netflix Spotify and GrubHub to services like student loan repayment travel fitness and more
• Employee Resource Groups  Employee-led committees that embrace and incorporate diversity and inclusion into our day-to-day operations
• Philanthropic Partnerships  Opportunities to engage in partnerships and pro-bono projects that support our communities. 
• 401(k) Matching Generous matching and no vesting period to help you continue to build financial wellness

CapTech is an equal opportunity employer committed to fostering a culture of equality inclusion and fairness each foundational to our core values. We strive to create a diverse environment where each employee is encouraged to bring their unique ideas backgrounds and experiences to the workplace. For more information about our Diversity Inclusion and Belonging efforts click HERE. As part of this commitment CapTech will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact Laura Massa directly via email At this time CapTech cannot transfer nor sponsor a work visa for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship.

#LI-LM1 

Remote Work :

No

Employment Type :

Full-time