Marketing Manager III

A client with Kforce is seeking a Marketing Manager III to join their team in Atlanta, GA. Duties Include:

• Lead campaign development and management of event promotion initiatives across Mailchimp owned events, webinars, and industry events
• Support specific event and business goals through campaign development pre, during, and post-event via effective personalization, curation, and execution across various marketing channels (Email, IPDs, etc.)
• Create and manage all aspects of campaigns in partnership with Creative/Design and external agencies when it pertains to asset creation, gathering and providing feedback, campaign localization, and more
• Work cross functionally with the Event team leads and cross functional teams including Marketing Ops, Project Managers, Analytics and more to execute campaigns
• Oversee the development of event promotion toolkits and playbooks to quickly scale events practice and enable the team to flawlessly execute on all event promotion pre-, during, and post-event
• Coordinate with Sales and Ops teams to ensure all leads are accounted for, lists are processed, and assigned to the appropriate sales reps for follow-up if applicable
• Ensure that the campaign's goals, assets, timelines, and budgets are adhered to
• Proactively solve problems, anticipate needs and provide solutions to challenges that may arise
• Work with data analytics and pull together recap decks
• Understand key market segments to develop compelling messaging and marketing messaging
• Leverage positioning, messaging, buyer personas, and other information to target segments and generate highly qualified leads
• Rigorously manage, measure, and analyze all marketing campaigns and tactics driving to conversion rate increases and funnel optimization
• Analyze outcomes, provide insights, and present results to facilitate sound decision-making
• Bachelor's degree in Marketing, Business Administration, Communications, or related field; Supplemented by hands-on experience in B2B demand generation, event marketing, and integrated campaign management
• 5+ years of hands-on experience in event promotion, Lead Generation, and/or demand generation, developing winning data driven strategies
• You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including Events Team, Marketing Ops, Analytics, Web, Sales, and external agency teams
• Possess some knowledge of best practices in event promotion, sales outreach (if applicable), marketing automation, demand generation, and rules-based lead nurturing
• Experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis
• You are relentlessly data driven; Able to focus on funnel optimization and optimization of the sales and marketing process
• You have a competitive spirit with a strong bias for action for constant rapid testing, learning and iterating and have proven examples of how you have used this to deliver meaningful results
• You are a self-starter and thrive when building something new, including initiating and leading efforts, projects and programs
• You are extremely organized, dependable and a stickler for the details
• You are flexible and adaptive to change with the ability to multitask in a fast-paced environment
• You have prior software industry experience with B2B marketing; Experience with SaaS based marketing solutions a plus