eCommerce Merchandising Analyst

Job Description

Job Description

FLSA Status: Exempt / Bonus Eligible
Reports To: Senior Director, Marketing & eBusiness

Location: Alpharetta, GA (Hansgrohe USA)
Department: eCommerce

Job Purpose

The eCommerce Merchandising Analyst plays a critical role in supporting the growth and performance of Hansgrohe’s eCommerce business across key accounts. This position partners closely with Key Account Managers, Marketing, Sales Operations, and cross-functional teams to optimize online merchandising, enhance the digital customer experience, and drive profitable growth across major online retail platforms.

Essential Duties and Responsibilities

eCommerce Performance & Analytics

• Monitor and analyze account performance using internal and external data sources (e.g., Salsify, Profitero, TrackStreet, customer portals).
• Identify trends, risks, and growth opportunities, translating insights into actionable recommendations.
• Prepare and present regular performance reports, including key metrics, KPIs, and optimization plans.

Competitive & Market Analysis

• Track competitor activity, pricing, assortment, and promotional strategies across key eCommerce channels.
• Evaluate market trends and customer behavior to inform account strategies and improve positioning.

Online Merchandising & Product Content

• Partner with Product and Content teams to optimize product listings, ensuring accuracy, completeness, and alignment with brand standards.
• Manage and maintain product content across platforms (e.g., Amazon Vendor Central, Wayfair Partner Home, Home Depot IDM, Costco.com).
• Support the execution of Enhanced Content (A+), product variations, and review programs to improve conversion and customer understanding.
• Ensure keyword strategies are effectively integrated into product content to maximize search visibility.

Cross-Functional Collaboration

• Work closely with Marketing, Logistics, Customer Service, and Finance to ensure seamless execution of eCommerce initiatives.
• Align account activities with financial targets and operational capabilities.

Promotions & Campaign Execution

• Support the planning and execution of promotional campaigns and online events.
• Monitor campaign performance and recommend adjustments to improve effectiveness and ROI.

Customer & Account Support

• Assist in addressing customer and account-related inquiries, ensuring timely resolution and a positive customer experience.
• Maintain strong working relationships with internal stakeholders and external partners.

Compliance & Data Integrity

• Ensure all product data, pricing, and compliance-related information is accurate, complete, and up to date across platforms.
• Maintain adherence to customer-specific requirements and data standards.

Qualifications and Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 1–3+ years of experience or strong interest in eCommerce, digital marketing, or online merchandising.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• High attention to detail with strong organizational and project management capabilities.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

Preferred Experience with:

• eCommerce customers: Amazon, Lowe’s, Home Depot, Wayfair, Costco, Build, etc.
• Platforms & tools: Salsify, Profitero, TrackStreet, Bazaarvoice
• Internal tools: AO, SAC, Confluence, Celum, Microsoft Office Suite

• Global premium brand with strong market presence
• Exposure to major eCommerce accounts and platforms
• Collaborative, fast-paced environment
• Growth and development opportunities within eCommerce