New Car Manager

Job Description

Job Description

Role Overview

New Car Sales Manager lead the new vehicle sales operation with a focus on profitability, performance, and an elevated client experience. This role is responsible for driving revenue, optimizing inventory, and developing a high-performing, customer-focused sales team.

The ideal candidate is a hands-on leader who balances operational rigor with people development—ensuring both sales performance and client experience meet the standards of a luxury brand. This individual will play a key role in establishing processes, accountability, and a culture rooted in execution and continuous improvement.

Key Responsibilities

• Drive achievement of monthly and annualobjectivesfor sales volume, gross profit, and expense control
• Maintainaccuratereporting of daily sales activity, floor traffic, and performance metrics
• Structure and desk deals to ensure profitability while supporting overall F&I performance
• Develop and execute pricing, merchandising, and advertising strategies in alignment with market conditions
• Manageinventory, ensuringoptimalmix, turn, and market competitiveness
• Ensure compliance with all federal, state, and local regulations related to vehicle sales
• Oversee daily sales operations and traffic flow to maximize efficiency
• Implement and enforce CRM and prospecting processes to ensure consistent follow-up and conversion
• Maintain structured sales processes frominitialcontact through delivery and post-sale follow-up
• Conduct regular sales meetings to reinforce performance expectations, product knowledge, and process adherence
• Collaborate cross-functionally with BDC, F&I, and service to ensure alignment and seamless execution
• Support deal progression andassistsales team in closing transactions when needed

• Trainand develop a high-performing sales team aligned with brand and performance standards
• Set clear expectations and hold team members accountable through consistent performance management
• Coach salespeople in goal setting, product knowledge, and sales strategy to drive individual success
• Develop and implement incentive programs that drive performance and engagement

Client Experience & Brand Standards

• Ensure a seamless, transparent, and elevated purchase experience frominitialengagement through delivery
• Establish andmaintainhigh standardsfor vehicle delivery and client follow-up
• Drive Customer Satisfaction Index (CSI) performance and long-term client retention
• Reinforce a culture where every interaction reflects Audi brand standards and attention to detail
• Continuouslyidentifyopportunities to enhance both the client journey and sales effectiveness
• Evaluate performance, administer compensation plans, and manage payroll accuracy
• Address employee concerns, resolve issues, and enforce disciplinary actions when necessary
• Ensure compliance with organizational policies and applicable employment laws