Product Marketer

At M-Tech Systems, our company mission is to increase yield in protein production to help feed the growing world population without compromising animal welfare or damaging the planet. We aim to create software that delivers real-time data to the entire supply chain that allows producers to get better insight into what is happening on their farms and what they can do to responsibly improve production.

M-Tech Systems is the industry-leading provider for Live Animal Protein Production Performance Management Tools. For over 30 years, M-Tech Systems has provided cutting-edge enterprise data solutions for all aspects of the live poultry operations cycle. We provide our customers with solutions in Business Intelligence, Live Production Accounting, Production Planning, and Remote Data Management—all through an integrated system. Our applications can currently be found running businesses on six continents in over 50 countries. M-Tech has built an international reputation for equipping our customers with the power to utilize comprehensive data to maximize profitability.

With nearly 300 employees globally, M-Tech Systems currently has main offices in Mexico, United States, and Brazil, with additional resources in key markets around the world. M-Tech Systems USA’s headquarters is based in Atlanta, Georgia and has approximately 90 team members in a casual, collaborative environment. Our work culture here is based on a passion for helping our clients feed the world, resulting in a flexible and rewarding atmosphere. We pride ourselves for having a working atmosphere that encourages collaboration, exceptional development tooling, training, and ongoing opportunities to work with senior and executive management.

Job Summary

We are seeking a highly skilled Product Marketing Manager with deep B2B SaaS GTM experience and domain familiarity in agriculture, animal-protein or livestock (preferably poultry/swine) to own product positioning, launches, sales & CS enablement, competitive intel, and demand enablement for our supply-chain planning product.

Essential Functions & Responsibilities

• Define clear product positioning, messaging, and value propositions for each buyer persona (producers, operations managers, nutritionists, integrators, and C-level).
• Own go-to-market (GTM) strategy and execution for major features and modules: launch plans, pricing support, collateral, customer pilots, and success metrics.
• Create sales enablement: battlecards, one-pagers, demo scripts, objection handlers, and interactive demos tailored to enterprise and mid-market segments.
• Partner with Product, Engineering, and Data Science to translate product capabilities into commercial benefits and measurable ROI for customers.
• Lead customer reference and case study programs; manage the collection of ROI data and success metrics to build compelling proof points.
• Conduct competitive analysis and market research; maintain win/loss insights and feed into roadmap/pricing decisions.
• Run demand enablement with Marketing: content strategy (whitepapers, blogs, webinars), field events, trade shows, and campaign briefs to drive qualified pipeline.
• Work with Customer Success to create adoption playbooks, onboarding flows, and in-product messaging to improve activation and retention.
• Measure and report product marketing impact through KPIs (pipeline influenced, conversion rates, feature adoption, NPS/CSAT changes, ARR expansion).
• Act as product evangelist externally (industry events, webinars, analyst briefings) and internally to align GTM teams.
  

Education and Experience

• 4–7+ years product marketing, product management with GTM experience, or equivalent B2B SaaS marketing experience.
• Direct experience in agriculture, animal protein, livestock operations, or food supply chain (poultry/swine experience strongly preferred).
• Demonstrated success in launching enterprise software features and translating technical capabilities into customer ROI.
• Strong written & verbal communication — able to craft pitch decks, technical one-pagers, and executive summaries.
• Experience with sales enablement and working with enterprise sales teams.
• Comfortable with data: able to use analytics (product analytics, CRM, marketing automation) to measure success.
• Willingness to travel for customer visits, pilots, and industry conferences.

Nice to Have

• Experience with pricing strategy, packaging, and commercial motions for SaaS modules.
• Trade show and field marketing experience in agriculture or related industries.
• Familiarity with farm operational roles and on-farm systems (ERP, sensors, MES).
• Prior work with channel/partner marketing (distributors, integrators).
• Degree: BS in Agriculture, Agribusiness, Marketing, or related; MBA desirable but not required.

Preferred Personal Skills/Abilities

• Customer empathy + domain literacy speaks producer language, understands operational constraints.
• Cross-functional influencer aligns Product, Sales, CS, and Marketing around GTM plans.
• Bias for measurable outcomes: sets metrics, experiments, and iterates quickly.
• Storyteller: converts data and technical features into compelling narratives for business buyers.
• Project manager: executes multi-track launches with attention to deadlines and dependencies.
  

Tools and Systems

CRM (Salesforce), Marketing Automation (Marketo/HubSpot), Product Analytics (Mixpanel/Amplitude/Pendo), CMS, content tools (Notion/Confluence), demo environment / sandboxes, Google Workspace / MS Office, sales enablement platforms.

EEO Statement
Integrated into our shared values is M-Tech’s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. M-Tech is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance, and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at M-Tech has an ongoing responsibility to respect and support a globally diverse environment.