Marketing Strategist

Job Description

Job Description

Qualifications:

• Minimum of 5 year’s experience in marketing strategy
• Strong communication skills – this person will be presenting/speaking to executives, stakeholders, etc.
• Position requires strategic thinking & strategy development
• Piedmont just moved to a brand new office in Atlantic Station in June and contractors DO have to pay for parking. They WILL be reimbursed weekly and will enter their expenses at the end of each week the same way they enter their hours, however they will need to be okay with paying for parking up front – I believe it is $16 - $22/day.

This role is not focused on the creative side of marketing. Aka this person will not be responsible for creating social media posts, graphic design, content production, or similar tasks. Instead, the role is more analytical and centered on true strategy and execution. Must be able to “tell a story with data.”

KEY RESPONSIBILITIES:

1. Identifies marketing and communications needs and goals, consults and advises business partners on the best ways to reach those goals, develops the strategic plans and direction of the marketing initiatives, and executes programs to drive volume and build awareness.

2. Leads cross functional teams of directors, physicians, and executives through the marketing planning process and successful implementation of the plan.

3. Conducts and provides analysis of efforts to optimize and to determine effectiveness.

4. Financial administration including the development of budgets, resource allocation, metrics, etc. Recommends and manages budgets for projects and campaigns and ensures adherence to approved fiscal parameters.

5. Assesses current market and future marketing trends. Suggests strategies for capitalizing on market opportunities including growth and awareness.

6. Identifies, evaluates, and makes recommendations regarding competitive threats and trends.

7. Collaborates with creative team and agency to develop identifiable graphic standards and ensure brand consistency.

8. Plans, develops, and supervises the preparation, issuance, and delivery of marketing campaigns, collateral materials, sales enablement tools and digital media, including identifying the needs of business partners and developing and managing recommendations from ideation and development to execution (involves managing relationships with business partners, outside vendors and agency partners, and internal “agency” team – digital, content team, writers, graphic designers, PR, internal communications, etc.).

9. Designs and plans for new service launches, including volume growth through promotion allocation and execution of special events.

10. Responsible for the day-to-day task supervision of and direction for Marketing and Communications staff. Is available for questions, concerns and direction, bringing high-level issues up to appropriate leadership.

11. Perform any special assignments or tasks as needed.

KNOWLEDGE, SKILLS, ABILITIES :

• Wide range of writing skills, including marketing and journalism is preferred.
• Excellent organizational, written and verbal communications skills.
• Ability to manage multiple projects and meet tight deadlines.
• Knowledge, understanding and experience in using various marketing and public relations tactics, including market research, advertising, community relations, direct mail, collateral, digital media, event planning, etc.
• Working knowledge of all modes of communication including print, digital, photography, video, social media channels, verbal and written presentations, activities, and grassroots efforts.
• Strong computer skills including software proficiency in MS Office programs, CRM programs (Salesforce is preferred), and specialty software.
• Ability to work effectively with people at all levels of the organization.
• Must be creative, analytical, versatile, self-motivated, driven, detail-oriented, and responsive.
• Position requires strategic thinking and strategy development.
• Requires travel in the community, so a car and a driver’s license are required.