Manager/Director of Full Service Restaurant (FSR) Program

Job Description:

The Manager, Full-Service Restaurants (FSR) is a strategic business leader responsible for defining, developing, and executing the company's end‑to‑end FSR strategy, representing more than $110 million in annual sales . This role oversees the vision, performance, and profitability of all proprietary, branded, and leased FSR concepts while driving operational excellence, financial discipline, and a differentiated guest experience across the network.

Key Responsibilities

Strategic Leadership & Program Development

• Develop and own a comprehensive short‑ and long‑term FSR strategy that positions TA as the leading travel‑center operator in full‑service dining.
• Create scalable, profitable food programs-including menu design, product development, category management, supply chain optimization, equipment standards, and operating procedures.
• Conduct regular program assessments to evaluate performance, identify gaps, and implement corrective actions.
• Build and present business cases, financial models, and program recommendations to senior leadership.

Cross-Functional Collaboration

• Partner with Operations to ensure flawless program execution, consistent quality, and operational readiness.
• Work with Facilities to define equipment standards, preventive maintenance protocols, and lifecycle planning.
• Collaborate with Marketing to develop go‑to‑market strategies that drive guest awareness, engagement, and sales growth.
• Partner with Technology, Finance, and Operations to develop supporting systems, accounting processes, and performance reporting.
• Ensure all programs deliver required return on investment and align with company financial and operational objectives.

Operational Excellence & Compliance

• Champion a culture of safety, reliability, and food safety compliance through clear processes, standards, and training.
• Support field teams by resolving operational issues, bridging cross-functional gaps, and ensuring consistent execution across locations.
• Maintain oversight of kitchen operations within proprietary programs, ensuring alignment with quality, safety, cost, and throughput goals.

Leadership & Relationship Management

• Build, develop, and mentor a high-performing team to bring innovative and profitable FSR programs to market.
• Foster strong relationships with internal stakeholders, franchise partners, and external vendors to support program success.

Qualifications

• Proven experience developing and executing food strategies in the restaurant or foodservice industry.
• Deep background in menu/offer development, operations, category management, and cross-functional leadership.
• Demonstrated ability to balance long-term strategic planning with day-to-day execution.
• Exceptional communication, presentation, and stakeholder‑management skills.
• Strong financial acumen, including return on investment modeling, P&L analysis, and program‑level profitability evaluation.
• Experience with back‑office functions such as theoretical margins, recipe costing, and food‑cost optimization.
• Ability to travel up to 25% to support field operations, training, rollouts, and leadership engagements. ( Travel expectations are approximately 50% during the first 3-6 months , reducing to 10-20% ongoing).

Preferred Skills

• Expertise in kitchen operations, workflow develop, operational standards, and program implementation.
• Familiarity with restaurant marketing strategy and consumer behavior.
• Solid understanding of food safety regulations, compliance requirements, and industry guidelines.

At TravelCenters of America, we offer leaders the opportunity to take real ownership of nationally scaled businesses and make a visible commercial impact. You'll work in a collaborative, inclusive environment where diverse perspectives are valued and where leadership, accountability, and results matter.

We support the growth and wellbeing of our people through competitive rewards, development opportunities, and benefits designed to meet the needs of modern working lives.

Why Join Us?

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees' lives that are meaningful, so we offer benefits ( to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement
Up to 25% travel should be expected with this role

Relocation Assistance:
Relocation may be negotiable for this role

Remote Type:
This position is a hybrid of office/remote working

Skills:
Agility core practices, Agility core practices, Agreements and negotiations, Analytical Thinking, Business Acumen, Business process improvement, Commercial Acumen, Communication, Conflict Management, Continuous Improvement, Continuous Learning, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer data knowledge, Data Analysis, Data visualization and interpretation, Decision Making, Digital Collaboration, Digital Fluency, Industry knowledge and advocacy, Integrated pricing, Leading transformation, market, Negotiation planning and preparation {+ 13 more}

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.