Search Marketing Manager

Job Description

Job Description

Search Marketing Manager

Who are we and what do we do?   

Edible Brands® is an innovative, Atlanta-based company that acquires, develops, and manages a world-class portfolio of consumer and service brands. From our flagship brand, Edible Arrangements®, to the diverse portfolio under our umbrella—including Rōti Modern Mediterranean®, edible.com®, edibles.com™, freshfruit.com™, and BerryDirect®—we’ve revolutionized the way people experience food.

By combining exceptional products with cutting-edge e-commerce platforms, proprietary software, and a robust supply chain, we create memorable and accessible experiences for customers across the globe. As a dynamic, forward-thinking company, we are constantly evolving to deliver high-quality, innovative solutions that resonate with our customers and franchisees worldwide.

Purpose:

As the Search Marketing Manager, you will lead search engine marketing initiatives for our e-commerce brands. You will be crucial in driving qualified traffic to our website and boosting online visibility to new and returning customers. Your main goal will be to uncover new search strategies that lead to increased order volume and revenue, all while maximizing efficiency within the Paid Search channel.

Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Friday.

Responsibilities:

• Manage and optimize paid search campaigns across platforms like Google Ads and Microsoft Advertising.
• Analyze SEM performance using tools such as Adobe Analytics, Google Analytics, and in-platform data.
• Identify optimization opportunities through regular data review and develop strategies that align with business goals.
• Launch new campaigns with tightly themed ad groups containing relevant keywords for driving conversions.
• Draft and A/B test ad copy across various ad formats to enhance customer resonance.
• Refine keyword strategies by reviewing search terms, identifying new keywords, and implementing negative keywords for improved performance.
• Manage daily SEM budgets and allocate spend effectively to meet performance targets.
• Develop a testing roadmap for engine betas and optimization strategies to gauge their impact.
• Stay current with the latest trends and best practices in the Paid Search industry.
• Collaborate cross-functionally to ensure unified customer acquisition, retention, and growth strategies.

Required Experience

• A minimum of 4-5 years of high-impact Paid Search (SEM) experience, proficient in Google Ads, Microsoft Advertising, and key analytics tools.
• At least 2 years managing $10M+ annual search budgets within a B2C e-commerce environment.
• Strong collaborative skills with a proven ability to partner across marketing channels to optimize customer acquisition and retention.

Key Competencies:

• Paid Search Strategy: Adept at identifying and communicating optimal Paid Search opportunities across the full consumer journey.
• Continuous Improvement: Driven by a strong desire for growth, consistently applying feedback to enhance performance and skills.
• Impactful Decision-Making: Leverages strong business judgment to prioritize and articulate initiatives with the greatest bottom-line impact.
• Data-Driven Insights: Transforms raw performance data into strategic recommendations that optimize campaigns and drive results.
• Effective Communication: Possesses strong interpersonal and communication skills, both written and verbal, for clear and compelling articulation.

What We Offer:

• Strong team-oriented environment, emphasizing cross-functional partnerships
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
• Paid time off, including sick days & holidays to support work-life balance

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.