Product Manager, Content

The  Content Product Manager  is responsible for overseeing the development, optimization, and strategic deployment of  systematically generated content  across all product surfaces. This includes content used for customer engagement, B2C marketing campaigns, and core platform experiences. The role ensures that content is effectively structured, delivered, and repurposed to maximize user engagement, conversion, and retention.

This position will serve as a key liaison between  Product, Engineering, Corporate Marketing, and B2C Marketing , aligning content generation and distribution with overall business objectives. While the Content Product Manager does not own custom content creation or brand creative strategy, they will work closely with stakeholders to ensure that content workflows, automation, and syndication are efficient and impactful.

The Outcomes You'll Deliver

- Increase in engagement metrics (views, watch time, click-through rates) for systematically generated content.

- Growth in conversion rates from  automated content-driven marketing campaigns .

- Efficiency improvements in  content generation workflows  (e.g., reduced manual effort, increased automation).

- Improved alignment between  content output and business objectives  (subscriptions, ad revenue, user engagement).

- Reduction in  time-to-market  for new content automation initiatives.

Why This Role Matters

This role is critical to scaling  NFHS Network’s  content ecosystem efficiently while aligning content strategy with revenue and engagement goals. By streamlining systematic content generation, optimizing syndication, and integrating content into B2C marketing efforts, the  Content Product Manager  will help drive subscription growth, audience retention, and platform engagement at scale.

In This Role, You Can Expect To Be Responsible For

1. Content Strategy & Governance

- Define and implement a  content framework  for systematically generated content, ensuring scalability and reusability across all product surfaces.

- Collaborate with  B2C marketing and corporate marketing  to align content output with audience segmentation, marketing objectives, and product positioning.

- Work closely with the  owner of the marketing content calendar  to ensure proper integration of systematic content into campaign planning and execution.

- Establish  content quality standards  (metadata, tagging, accessibility, performance tracking) to ensure consistency and compliance with platform guidelines.

2. Content Pipeline & Automation

- Lead the  systematic generation, transformation, and delivery of content  across: live and on-demand video experiences, automated highlight clips and video summaries, scores, schedules, and play-by-play data, and data-driven editorial and engagement content

- Define product requirements for content automation, working closely with  engineering  to develop and optimize workflows.

- Oversee  content ingestion, normalization, and syndication processes  to ensure seamless content distribution across platforms (web, mobile, streaming apps, email, social media, and marketing campaigns).

3. Cross-Functional Collaboration

- Act as the  primary interface  between product and engineering to define scalable solutions for systematic content production.

- Partner with  corporate marketing and B2C marketing  to ensure generated content supports  user acquisition, engagement, and retention initiatives .

- Work closely with  data and analytics teams  to refine  personalization and recommendation algorithms  for content distribution.

- Align with customer support, operations, and content moderation teams to ensure content compliance and a seamless user experience.

4. Performance Optimization & Insights

- Define  key metrics and KPIs  to measure content engagement, conversion impact, and ROI.

- Utilize A/B testing and user behavior insights to  optimize content presentation  across different surfaces.

- Work with analytics teams to improve  content personalization  and  distribution algorithms  based on user preferences and engagement trends.

To Thrive in this Role, You Have

- 5+ years of experience  in content product management, digital media, or a related field.

- Strong understanding of  automated content workflows , data-driven content strategies, and content syndication.

- Experience collaborating with  engineering teams  to define requirements for content pipelines, APIs, and automation tools.

- Familiarity with  marketing technology (MarTech) stacks , CRM integrations, and personalization engines.

- Analytical mindset with experience using  data-driven decision-making  to optimize content effectiveness.

- Ability to  manage cross-functional initiatives  across product, marketing, and engineering.

- Deep knowledge of  consumer-facing content platforms , particularly in media, sports, or streaming.

How You Play

  Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. 

  Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed. 

  Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

  Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.

When being there means everything, we make sure you never miss a moment.

Why you’ll love working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Employee Emergency Fund

Company equity (stock options)

Open PTO policy

401K plan with company match

Hybrid/flexible work environment

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.