Regional Business Development Coordinator Specialty Retail Channel
Buffalo Rock Company
Columbus, GA
Regional Business Development Coordinator (BDC)- Specialty Retail Channel Organization Name: Buffalo Rock Company Website: Job Department: Regional Reportsto: Franchise GeneralSalesManager Retail WorkSchedule:Mayrequireadditionalhoursnotscheduled;mustbeflexible Job Type: Regular FLSAStatus: Exempt AmountofTravelRequired: Upto 75% Summary/objective Job Description Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The primary function of the Regional BDC – Specialty Retail Channel is to serve as an Outside Sales Representative for Specialty Retail Fountain, Tea, Coffee and Cold bottle, negotiate with those accounts and actively manage the sales goals and objectives of his/her specific assigned accounts, and perform all responsibilities for those accounts following BRC standards. The BDC must regularly exercise independent judgment and discretion to negotiate and agree to terms based on policy guidelines, adjust disputes with customers, and in other aspects of customer relations. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Essential Functions
- Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. May be required to be on-call.
- Objective: Drive Incremental sales in current accounts by focusing on new selling opportunities that will drive volume and revenue for the company and the customer.
- Must aggressively pursue additional Large On-Premise accounts and Micro Markets and track placements in all assigned accounts to ensure the assets meet BRC revenue standards.
- Have a selling story for the customer on how the additional product will drive revenues and margins…win/win partnership.
- Ensure that all marketing programs with assigned /selected accounts are implemented and maintained.
- Assist with the collection of any OCS/Bottle Water past due invoices and the collection of any bad check payments.
- Solicit any potential On-Premise, Micro Market, Fountain, and Coffee accounts in /out of your assigned area. Communicate any changes to an existing account, including ownership, closure, etc. to the appropriate departments.
- Must work with the responsible Franchise Leadership to ensure all assigned sales objectives and quotas are reached under the Mid-Management Accountability Balanced Score Card.
- Must work with the responsible Franchise Leadership to ensure that the Out- of-DatePolicyisenforcedinaccordancewiththe Key Performance Indicators (KPI) criteriaandis understood by the employee-partners servicing the BDC’s assigned accounts.
- Must work with all to ensure all general company policies are understood and followed by all employee-partners.
- Must work with all Franchise Leadership to ensure that the BDC's assigned accounts receive adequate service and delivery based on Retail Operating Principles set forth.
- Must visit all assigned accounts quarter ly and report findingstouppermanagementtoensurecustomersatisfactionlevelmeetsBRC standards.
- Must personally visit all assigned accounts on a scheduled basis, quarterly.
- Must actively pursue to full resolution any need or complaint of the BDC’s assigned accounts as it relates to the day-to-day business between the account and the Buffalo Rock Company.
- Develop and maintain positive, professional customer relationships.
- Know each decision maker at each Specialty Retail Channel account by name and keep them updated on all BRC needs pertaining to price increases, reduction of equipment or commissions and new products, and any other information pertinent to mutual business needs.
- Must review sales data to perform quarterly customer reviews.
- Required to attend and/or participate in all scheduled meetings as directed.
- Required to work any special events or other events associated with the Buffalo Rock Company or the franchise.
- Required to work with all assigned accounts, building brands as priority.
- Required to develop schools, universities, restaurants, food services, entertainment, bars, national and regional accounts, health, hotels, gaming, theaters, etc.
- Must adhere to customer policies for vendors, which may include but are not limited to business conduct policies, business ethics policies, legal policies, delivery and merchandising policies, and ability to obtain security clearance for access to certain facilities.
- Solicit any potential new accounts in /out of your assigned area. Communicate any changestoanexistingaccount,includingownership,closure,etc.totheappropriate departments.
- Have plan approved by Franchise Leadership prior to scheduling on accounts to visit. Develop a spreadsheet to organize accounts with data and success measures and report weekly.
- End of day - communicate to Franchise Leadership wins experienced for the day. Build a “win’s”boardtoidentifysuccessesfordisplayinofficeandrecordwinsonspreadsheet. Goal is to win something in every account that we do not currently have (space/display/sku/etc.).
- Perform all other duties as assigned.
- Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
- Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
- Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
- Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
- Honor and follow through on all business commitments.
- Embody Buffalo Rock’s Purpose of “Building brands through legendary service and remarkable people.”
- Live Buffalo Rock’s Core Values:
- Committed to serving our communities.
- Customer success drives our success.
- Integrity matters.
- Obsessed with continuous improvement.
- We care for each other.
- Win the day.
- Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Mathematics - Using mathematics to solve problems.
- Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Reading Comprehension- Understanding written sentences and paragraphs in work related documents.
- Speaking- Talking to others to convey information effectively.
- Writing- Communicating effectively in writing as appropriate for the needs of the audience.
- Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Time Management - Managing one's own time and the time of others.
- Coordination - Adjusting actions in relation to others' actions.
- Instructing - Teaching others how to do something.
- Persuasion - Persuading others to change their minds or behavior.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
- Indoors, Office Environment
- In an Enclosed Vehicle
- Outdoors as required
- Working conditions will be inside and outside where temperatures will vary from extreme heat to extreme cold, working in rain or snow, all for extended periods.
- Education: High School Diploma or General Education Degree (GED); Required.
- Computer Skills: Basic knowledge of Microsoft suite of products including Word, Excel, Outlook, PowerPoint, SharePoint, ShareFile, OneNote, and OneDrive.
- Experience: At least 2 plus years of Sales and Management Experience (or management approval); Required
- Certifications and Licenses: Must have a valid state driver license, for state of residence, with a good driving record.
Posted 2025-11-06
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