Vice President, Demand Generation
Apply now: Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position.
Job Title: Senior Director, Demand Generation
Location-Type: Hybrid Onsite in Atlanta Metro Area, GA
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $175,000 – $200,000 base bonus equity eligible
Job Description:
The client is seeking a results-driven Senior Director of Demand Generation to lead and scale a full-funnel B2B SaaS demand generation engine focused on pipeline growth, customer expansion, and revenue impact across multiple products and channels.
Day-to-Day Responsibilities:
- Own and scale the full-funnel demand generation strategy across inbound, outbound, digital, events, webinars, and channel marketing
- Drive measurable pipeline growth and revenue contribution targets
- Partner closely with Sales and executive leadership on funnel metrics, attribution, forecasting, and GTM alignment
- Lead customer marketing and cross-sell initiatives to increase retention and expansion revenue
- Support new product launches and multi-product GTM initiatives
- Evaluate and optimize CAC, ROI, and channel performance across campaigns
- Manage and mentor a growing team of 4–5 marketing professionals
- Oversee digital marketing efforts including SEO, SEM, GEO, webinars, and paid campaigns
- Build scalable processes and reporting frameworks leveraging marketing automation and CRM platforms
- Present performance insights and recommendations to executive stakeholders
Minimum Requirements:
- 10-15 years of professional experience in a B2B SaaS demand generation role (primary focus and titles must be demand generation)
- 3–5 years owning pipeline and revenue generation metrics
- 2–3 years of recent people management experience
- Proven success driving pipeline growth in high-growth or PE-backed environments
- Strong understanding of MQL, SAL, SQL, CAC, attribution, and revenue funnel optimization
- Experience managing digital channels including SEO, SEM, paid advertising, webinars, and channel marketing
- Expertise with marketing automation and CRM tools such as HubSpot and Salesforce
- Strong executive communication and stakeholder management skills
- Experience building and developing high-performing teams
- Data-driven mindset with strong focus on ROI and measurable business impact
- Fintech or accounting software industry experience
- Experience marketing to CFOs, Controllers, or finance/accounting personas
- Exposure to international marketing initiatives
- Experience supporting product launches or multi-product platforms
- Desire to grow into a future CMO leadership role
Benefits:
- Client Health, Vision, and Dental coverage
- Annual employee development stipend
- Sabbatical program after 5 years of service
- 401(k) with employer matching
- Free gym membership at Atlanta HQ
- Parental leave benefits
- Fertility and adoption assistance
- Annual tutoring stipend for children
- Potential equity participation program
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