Marketing Manager

Marketing Manager (Strategic Growth & B2B Construction)

Location: Villa Rica, GA - Onsite Role

POSITION OVERVIEW

Our client is a nationwide leader in structural construction solutions, serving high-growth industries including Self-Storage, Hospitality, Multi-family, and Student Housing. We are seeking a Marketing Manager who is a "Strategic Generalist"—someone who can perform deep market research, craft data-backed messaging, and lead a high-performing team to execute a nationwide growth strategy.

In this role, you aren’t just running ads; you are a Business Unit Partner . You will work alongside the Sales and Innovation teams to identify unmet customer needs and drive the expansion of our contractor network. As an employee-owned company, we look for leaders who "Own It" and want to drive long-term equity value for the entire team.

CORE FUNCTIONS

• Market Strategy & Insights: Act as the subject matter expert on construction audience segments. Conduct analysis of competitors and industry trends to build quarterly priorities and annual growth plans.

• Channel Support: Drive the growth of our nationwide General Contractor (GC) network. Develop messaging and value propositions that resonate with contractors and developers in the commercial and industrial sectors.

• Team Leadership & Mentorship: Lead the marketing business unit across all facets: brand, content, digital, and events. Develop performance metrics and mentor the team toward career advancement.

• Cross-Functional Collaboration: Partner with the Sales and Innovation teams to educate staff on product positioning and provide feedback on underserved segments or new product opportunities.

• Culture Advocacy: Promote a high-trust, "Open-Book" management culture, operating with the company’s core values: Own It, Can Do, and Act in Love.

REQUIRED QUALIFICATIONS

• Industry Experience: 5+ years in B2B marketing within construction trades, industrial markets, manufacturing, or multi-tier sales channels (building materials preferred).

• Strategic Background: 5+ years of experience in product marketing, integrated marketing, or corporate strategy.

• Research & GTM: 3+ years of experience conducting primary/secondary market research and leading new product launches.

• Partnership Management: 2+ years working with industry associations on sponsorships, education, and trade events.

• Education: Bachelor’s degree in Marketing, Business, Industrial Engineering, Data Analysis, or a related field.

KEY MEASURES OF SUCCESS

• Strategic Intuition: The ability to "see around corners" and advocate for market leadership using data-driven insights.

• Nimble Execution: Functioning effectively in a fast-paced environment while maintaining stakeholder trust and clear communication.

• Collaborative Mindset: Thriving in a cooperative team environment while being capable of autonomous problem-solving.