Head of Marketing

Job Description

Job Description

Head of Marketing

Atlanta, GA

Solving our climate crisis requires bold action and Cloverly is on a mission to make it happen.

We've made big strides already—our platform is the most advanced digital infrastructure for the carbon markets, enabling organizations to scale their operations and their impact. As a team of experienced founders, builders, and sustainability enthusiasts, we know this is just the beginning. That's where you come in.

What you'll be doing

As our Head of Marketing, you will continue to build the function and own it end-to-end. You will create a marketing engine that stands out in a complex, high-value, and fast-emerging category. You will balance strategy with hands-on execution across demand gen, content, product marketing, and brand. And everything you do will be rooted in deep customer understanding – high-touch, thoughtful, and built to earn trust.

Your day-to-day will look like:

• Set the vision, develop, and execute a holistic marketing strategy aligned with company objectives: product marketing, content, and high-performing demand generation
• Create and execute a strategic marketing plan aligned with overall company objectives, targeted at increasing market penetration and customer acquisition
• Lead and iterate on Cloverly's positioning, messaging, and narrative in a complex and emerging market
• Partner cross-functionally with Sales, Product, and Customer Success to drive GTM alignment and pipeline growth
• Managing a team while being highly hands-on—writing, shipping, iterating
• Overseeing and optimizing the full funnel through multiple channels
• Building Cloverly's thought leadership presence across key industry channels and events
• Measuring and reporting on performance metrics to ensure GTM efforts are aligned and effective

What you'll bring

You're scrappy and resourceful, able to roll up your sleeves and make things happen without a big team or budget. You move quickly, make smart decisions with limited information, and thrive in fast-changing environments. You are relentlessly focused on the customer, constantly testing, learning, and iterating to improve. You bring creativity to your work and are always looking for better, simpler ways to drive impact and build pipeline.

Required experience:

• 7–10+ years in B2B SaaS marketing, and 4+ years in a leadership role
• Experience in early-stage, high-growth startup environments
• Experience leading a team and collaborating cross-functionally with sales and product
• Proven ability to drive pipeline through integrated multi-channel marketing
• Experience creating high-touch, relationship-driven campaigns and events
• Experience owning marketing strategy, budget, and team in a startup environment

Nice-to-haves: ● Familiarity with the climate space or interest in carbon markets
● Exposure to technical or regulated buyers (procurement, sustainability, energy)

Why Cloverly?

📈 The limitless opportunities that follow a tremendous company outlook

🎉 A culture that empowers you to make an impact, learn, and grow in your career

👥 Meaningful work and teammates you'll genuinely enjoy

💸 Meaningful equity at a high growth company

🏝️ Open time off policy

Working at Cloverly:

Cloverly is a place for people who want to make a real impact. If you're energized by solving hard problems, taking initiative, and being part of a team that holds itself to a high standard, you will thrive here.

We value people who:

• Own it: You don't wait to be told what to do. You take initiative, figure things out, and follow through.
• Use good judgment: You make smart decisions with imperfect information and keep moving forward while adjusting and reprioritizing as needed.
• Make an impact: You care about results, not just activity. You focus on what moves the needle.
• Team over self: You operate with low ego - you're collaborative, open to feedback, and focused on solving problems.
• Be candid: You're direct and share feedback openly and respectfully.
• Innovate: You are constantly thinking about how to make things better or more efficient.
• Have fun: You take work seriously but not yourself, you are contributor to a positive and team-first company culture

We're a high-performing, fast-paced team, and expectations are high. If you prefer a highly structured environment with a clear to-do list every day, Cloverly probably isn't the right fit, and that's totally fine. But if you thrive in ambiguity, love to build, and want to be surrounded by people who care deeply about our environment and work hard to serve our customers and our planet - we'd love to meet you.

How to apply

If you're interested in the role, please reach out to [email protected]. And whether or not you check every box on the job description, we encourage you to apply! We're committed to creating inclusive teams that foster a genuine workplace culture and a sense of belonging for each and every employee.

Cloverly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Cloverly complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.