MarTech Business Product Owner Adobe (AJO, AEP, CJA) US or Europe

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

NOTE ****

*** You must have expertise with Adobe Journey Optimizer (AJO) at least one of the following Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)

*** We are open to applicants in the Eastern US and Europe

SAP’s Marketing Automation and Platform (MAP) team is seeking a Business Product Owner to lead Adobe projects delivering personalized, relevant, and scalable customer experiences across the entire customer journey. You will collaborate with cross-functional teams across marketing, data, and technology to design, implement, and optimize end-to-end B2B journeys and analytics solutions. By connecting systems and insights, you will help drive measurable business outcomes, accelerate pipeline, and improve engagement across account

What you'll do

• Define the business product vision, strategy, and business roadmap for Adobe Journey Optimizer (AJO) , Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA), aligned with technical roadmaps and SAP business goals.

• Ensure implementations comply with SAP internal policies, data privacy regulations, and industry standards.

• Collaborate with project management and cross-functional teams to capture business requirements and define use cases across journeys and analytics.

• Co-design customer journeys with Adobe, ensuring they reflect real-world buyer behavior, account dynamics, and business goals.

• Partner with internal data teams to ensure CRM, marketing automation, and other systems are integrated, providing clean and actionable data.

• Lead user acceptance testing (UAT) from a business perspective, validating that journeys and analytics implementations meet expectations, business rules, and KPIs.

• Drive stakeholder adoption by preparing teams for new processes, creating enablement content, delivering training, and supporting change management.

• Monitor journey and analytics performance post-launch, iterating and optimizing based on insights.

• Manage product backlog, prioritize features, and guide development teams through delivery.

• Participate in governance bodies such as steering committees, architecture boards, change advisory boards (CAB), and portfolio review meetings.

• Assign SAP subject matter experts (SMEs) to project tasks as required.

• Define governance and user model expectations for AJO, AEP, and CJA usage.

What you bring

• 5+ years of proven experience as a Product Owner or Product Manager in marketing automation, CRM, journey orchestration, or analytics platforms.

• Hands-on expertise with Adobe Journey Optimizer (AJO) at least one of the following; Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)

• Omnichannel Marketing business understanding with business strategy experience who can translate the business strategy to the Tech stakeholders.

• Strong understanding of B2B marketing, sales processes, and customer experience design.

• Ability to define, monitor, and act on KPIs demonstrating business value.

• Skilled in backlog management, agile delivery, and cross-functional alignment.

• Strong communication and facilitation skills with the ability to drive adoption and support change management.

• Knowledge of data privacy, compliance standards, and governance frameworks.

• Bachelor’s or Master’s degree in Computer Science, Marketing Technology, Data Science, Business Administration, or a related field.

The Team:

Join the Marketing Automation and Platform (MAP) team, which unifies audience activation, marketing automation, and channel technologies to accelerate cross-channel activation, scale automation, and drive continuous innovation. All in pursuit of delivering true omnichannel personalization at scale.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $168,800 - 306200T4 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 438766 | Work Area: Consulting and Professional Services | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual - USA #LI-Hybrid