Marketing Manager

Marketing Manager

Location:

Cumming, GA (supporting 20 stores across the Southeast)

Reports To: CEO

Company: The

Helpful Hardware Co.

About Us

The Helpful Hardware Co., a proud Ace Hardware affiliate,

operates 20 stores across the Southeast. Built on the promise of being the

“Helpful Place,” we are committed to delivering trusted products, personalized

service, and strong community relationships.

Position Overview

The Marketing Manager – Local Retail Activation & Brand

Awareness will lead marketing efforts to increase store traffic, strengthen

brand awareness, enhance customer experience, and build community connections.

This highly visible role supports the CEO and collaborates closely with store

leaders to ensure measurable, local-level results.

Key Responsibilities

·

Local Marketing Campaigns: Develop and execute

integrated digital and traditional campaigns; adapt national initiatives to

local markets.

·

Digital & Social Media: Manage Google Ads

and Meta campaigns; oversee content creation and performance optimization.

·

Reputation Management: Monitor and respond to

online reviews; implement initiatives to strengthen customer sentiment.

·

Community Engagement: Plan and promote events,

sponsorships, and partnerships; drive grassroots marketing.

·

Brand Stewardship: Act as a brand ambassador;

build relationships with influencers, media, and community organizations.

·

Customer Experience: Track and support Net

Promoter Score (NPS) initiatives; apply customer insights to marketing

programs.

Qualifications

·

3–5 years of experience in retail marketing,

digital advertising, or community outreach.

·

Proficiency with Google Ads, Meta Business

Suite, Google Business Profile, and Yelp.

·

Background in grassroots/guerrilla marketing and

event planning.

·

Strong written, verbal, and interpersonal

communication skills.

·

Self-motivated with ability to manage projects

independently across multiple locations.

·

Passion for local retail and community

engagement.

Why Join Us

At The Helpful Hardware Co., you will not only create

marketing campaigns but also strengthen the communities we serve. This role

offers the opportunity to lead with creativity, see direct impact at the store

level, and grow within a company that values both tradition and innovation.

EEO Statement

Helpful Hardware Company is an Equal Opportunity Employer.

We do not discriminate on the basis of race, color, religion, sex, gender

identity, sexual orientation, national origin, age, disability, veteran status,

or any other protected status. We are committed to providing an inclusive and

diverse workplace.

We are your local hardware store and we are a part of your community. Ace Hardware has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs. These hard working men and women are part of the fabric of your community. They are small business owners who are local and loyal...just like it ought to be. While others have become large and impersonal, at Ace, we've remained small and very personal. That's why we say a visit to Ace, is like a visit to your neighbor.