Product Manager

WebMD
Atlanta, GA

Description

Position at WebMD

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

JOBSUMMARY:

TheProductManagerforPatientandMemberExperienceleadstheWebMDproductstrategyandexecutionforpatientandmemberfacingsolutionsforWebMD educationsolutions. Theirprimaryresponsibilityistoensurewearefocusingonpatientandmemberportalstoinfluenceengagementtoultimatelyachievebetteroutcomes.Theyalsoworkinconcertwithclinicalandpayerteamstocollaborateinfindingnewcapabilitiestosupportthe WebMD Ignitemission.ThiscandidatemusthaveastrongbackgroundinHealthcare,personalization,productmanagementpractices.Theyareresponsibleforallphasesoftheproductlifecycle,including marketneedsanalysis,requirementsdefinition,planning,development,go-to-marketsupport,ongoingoptimization,maintenance,migrationandsunset.

DUTIES&RESPONSIBILITIES:

  • Definesstrategyandroadmapforrespectivesolutions
  • Collaborateswithcross-functionalteamstoensureoursolutionsaredesignedandmaintainedtosupportclientportalintegrations.
  • Overseesthedevelopment,deployment,andoptimizationofWebMDsolutionswithpartnersandclientpatientandmemberportalcapabilities
  • Workcloselywithpartners,administrativestaff,andITteamstoalignproductfunctionalitywithorganizationalneeds.
  • Planandmanage WebMDIgnitepatientandmembersolutionsandupdates,includingtestingandtrainingusers.
  • Workswiththe Technical IntegrationProductteamformarketneedstoensureourintegrationfoundationalignswith market needs.
  • Identifiesanddevelopsrequirementstodrivedesign,developmentandtestingofnewapplicationsthatwillsupportWebMDpatientandmemberexperiencewithpartnerintegrations.
  • Analyzesmarketneeds,coordinatesdevelopmentandtesting,managesdemonstrationandearlyadopterprojects,ensuresmarketfit,workscloselywithproductmarketing,assistssalesand clientserviceswithgo-to-marketmaterials.
  • Managesandcontinuouslyimprovesexistingpatientandmemberexperiencesolutionsandintegrationcapabilities.
  • Managesdocumentationforfunctional/technicalspecifications,usescases,anduseracceptanceplans.Managesroadmapandprioritizesbacklogofrelatedenhancements.
  • Proactivelymanagesupdatesforpatientandmemberexperiencesolutionsandensureschangesarecommunicatedinadvanceandimplementedwithoutservicedisruptionornegativeclientimpacts.Thisincludeschangestothepartnerplatform,changesto WebMDcontent,appsandservices,andchangestothird-partycomponents.
  • Managesend-of-lifeandmigrationactivitiesforclinicalexperiencecapabilities.
  • Developsand executes planforseamlesssunsetandmigrationtonextgenerationsolutions.
  • ThisrolerequiresextensiveinternalcollaborationwithSolutionConsultants,ProductManagers, Engineering,DevOps,ProjectManagers,MarketingandProductMarketingManagers.
  • Therolerequiresextensiveexternalcollaborationwithclients,partnerproductmanagersanddevelopers,andtechnicalimplementationteamsofearlyadopterclients.
  • Requiresbetween10%and30%travel.
  • Performsotherdutiesandspecialprojectsasassignedorneeded.

QUALIFICATIONS:

  • Bachelor’sdegreeinbusiness,healthcareengineering,orrelatedfield;orequivalentworkexperience.
  • 5+yearsofsystemsintegration,productdevelopmentand/orproductmanagementexperience.
  • Experienceusingproductmanagementmethodologiesandframeworks,successfullymanagingproductroadmapsandprioritizingbacklogs.
  • Experiencedocumentingmarketrequirements,functional/technicalspecifications,usecases,andtest plans.
  • Theidealcandidate isfamiliarwith mostorallofthe followingtechnologies andcandiscussthemfluidlywithdevelopers,engineersandotherproductmanagers:
    • Deepunderstandingofconfigurations,workflows,andcustomizationsforourrespectivesolutionswitheachproviderandpayers markets.
    • Familiaritywithpatientandmemberbehavior
    • Experienceinmanaginglarge-scalehealthcareITprojects.
    • Strongunderstandingofproviderandpayerintegrationstandards
  • ProficientwithworkflowandcollaborationapplicationssuchasTeams,JIRA,Confluence,YouTrack,andSalesforce.
  • Mustbeastrongwriterandpresenter,able toinfluenceinternalandexternal stakeholders andexecutives.
  • Excellentpeopleandmanagementskillstointeractwithcross-functionalteams,internalleadership,externalclientandpartnerstakeholders.
  • AIexperienceisdesired,butnotrequired.
  • Alloffers arecontingentuponsuccessfulcompletionofabackgroundcheck.

Toperform thisjob successfully,anindividual must beable to perform theessential functionssatisfactorilywithorwithoutreasonableaccommodation.

Posted 2026-01-28

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