University Marketing Specialist
Location: Statesboro, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular About Us Join Our Team at Georgia Southern! Georgia Southern is a dynamic university with three vibrant campuses in Hinesville, Savannah and Statesboro serving the communities in Southeast Georgia. As a Carnegie Doctoral/R2 institution, our world-class scholars instruct about 26,000 students in associate's, bachelor's, master's and doctoral level degree programs. Whether you are seeking the charm of a small town, the traditions of a historical/urban destination near the beach or supporting our military service members and their families, Georgia Southern offers its faculty and staff the best of all worlds! Beyond an ideal location, there is a place for you to work in an exciting environment abounding with opportunities for personal and professional growth. We are steeped in tradition and devoted to academic distinction in teaching, scholarship and service. In 2018 Forbes Magazine listed Georgia Southern, along with 10 other Georgia companies or institutions, as one of America's Best Midsize Employers. Georgia Southern University is passionate about serving our region while preparing our students to be lifelong scholars, leaders, and responsible stewards of their communities and the world. To learn more about Georgia Southern's Vision, Mission and Values please click here: Location Statesboro Campus - Statesboro, GA Department Information University Communications & Marketing Job Summary Support and implement the University's brand and marketing initiatives. Partner with University internal clients to develop marketing objectives, strategies, and supporting projects. Under the direction of the Director of Brand and Marketing, plan, develop and execute marketing campaigns to support the brand, assist with student recruitment and student retention strategies for University admissions, create messaging and perform related activities that support the University's mission. Discern project performance metrics, and measure post-implementation effectiveness. Leverage various data sources to help determine refinements and new opportunities for the University. Responsibilities
- Partner with internal clients to conceive, plan, and execute brand and marketing strategies
- Develop project plans to effectively build and deploy strategies within channels such as paid media, SEO, social media, collateral, etc.
- Manage project development among client, editorial, graphic design, website, photo/video, and marketing leadership stakeholders
- Leverage data sources to educate and inform University stakeholders, and to guide strategic decisions
- Leverage data sources to measure the effectiveness of deployed strategies and optimize if needed
- Champion the University brand
- Initiate and maintain excellent client relationships
- Bachelor's Degree
- Two (2) or more years of related work experience
- Bachelor's Degree in marketing, journalism, public relations, communications or related field
- Resume
- Cover Letter
- Two (2) Professional References
- Portfolio or other work examples
- Consistently exhibit engaging customer service
- Ability to support various constituencies served by the University
- Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position
- Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success
- Familiarity with marketing concepts and principles
- Effective communication (verbal and written), organizational and human relations skills
- Demonstrated project management skills
Application review may begin on September 16, 2025. Contact Information For more information or questions about a job posting, please contact the Department of Human Resources by phone at (912) 478-6947 or by email at [email protected] . For technical support, please call the USG Service Desk at (877) 251.2644, or email [email protected] . USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at . Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at . Conditions of Employment Offers of employment are contingent upon completion of background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Southern University, as determined by Georgia Southern University in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request. Legally authorized to work in the United States for the duration of employment without assistance from the University. Must be able to perform duties and responsibilities with or without reasonable accommodation. Georgia Southern University is a Tobacco and Smoke-Free Community. Equal Employment Opportunity Georgia Southern University provides equal opportunities to all employees and applicants for employment without regard to race, color, sex, sexual orientation, gender identity or expression, national origin, religion, age, veteran status, political affiliation, or disability. Individuals in need of reasonable accommodations under the America with Disabilities Act to participate in the search process should notify Human Resources: (912) 478-6947. Other Information
- Must be able to perform duties and responsibilities with or without reasonable accommodation
- Work generally performed in an office environment
- Workweek may occasionally extend beyond 40 hours
- Travel may be required
- Standard + Education
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