Performance Marketing Manager

Salary:
$100,000 – $115,000 base salary + performance-based bonus tied to lead generation targets, cost-per-acquisition reduction, and revenue attribution milestones. Comprehensive benefits package including health, dental, and vision coverage.

Job Summary:
We are seeking a hands-on Performance Marketing Manager to take full ownership of our paid media function for a rapidly scaling luxury automotive brand. This is a turnaround and optimization role focused on transforming existing paid marketing efforts into a disciplined, measurable, and profitable revenue engine.

Our vehicles start at $300,000+, and we have built an organic audience of over 4 million followers. Brand awareness is strong. The focus of this role is not impressions or vanity metrics — it is converting awareness into qualified leads, consultations, and ultimately vehicle sales. The ideal candidate will bring structure, accountability, advanced tracking, and performance discipline to every marketing dollar spent.

Job Responsibilities:

• Own the full paid media strategy and execution across Meta (Facebook/Instagram), Google (Search, Display, YouTube), TikTok, programmatic, and other relevant platforms.

• Audit and restructure existing paid infrastructure including ad accounts, pixels, tracking, attribution, campaign architecture, and audience segmentation.

• Identify wasted spend, broken tracking, underperforming campaigns, and inefficiencies — and systematically correct them.

• Manage significant monthly ad budgets with clear ROI accountability and measurable performance benchmarks.

• Build and optimize high-converting funnels from ad click to landing page to lead capture to sales handoff.

• Develop retargeting and long-cycle nurture strategies appropriate for $300K+ purchase decisions.

• Create structured testing frameworks for audiences, creative, landing pages, and bidding strategies.

• Develop and manage paid search campaigns targeting high-intent luxury vehicle buyers.

• Build lookalike and high-net-worth audience models leveraging existing customer and social data.

• Partner with internal creative and social teams to produce performance-driven ad assets that maintain luxury brand standards.

• Implement clear reporting dashboards connecting spend to qualified leads, cost per acquisition, return on ad spend, and revenue contribution.

• Deliver weekly and monthly performance reports with actionable insights and strategic recommendations.

• Manage vendor and platform relationships and evaluate tools that improve efficiency and attribution accuracy.

Qualifications:

Required:

• 4–6+ years of hands-on paid media management experience with substantial monthly budgets (ideally $350K+/month).

• Demonstrated success driving measurable results for high-ticket, high-consideration products or services.

• Deep expertise in Meta Ads Manager and Google Ads (Search, Display, YouTube), plus at least one additional platform (TikTok, LinkedIn, or programmatic).

• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, conversion tracking, and attribution modeling.

• Experience building and optimizing landing pages and full-funnel conversion journeys.

• Proven experience managing marketing budgets with clear ROI and cost-per-acquisition accountability.

Preferred:

• Experience marketing luxury products such as high-end automotive, real estate, aviation, fine jewelry, or other premium categories targeting high-net-worth individuals.

• Experience with CRM-integrated marketing and closed-loop reporting.

• Familiarity with programmatic advertising and demand-side platforms.

• Experience with structured A/B testing frameworks and statistical optimization.

• Google Ads and/or Meta Blueprint certifications are a plus.

About the Company:
We are a rapidly scaling luxury automotive brand blending classic-inspired design with modern safety, technology, and performance. With vehicles starting at $300,000+, we serve high-net-worth individuals, collectors, and discerning buyers worldwide. Our organic social following exceeds 4 million, and demand continues to grow as we expand production and commercial infrastructure.

This is an opportunity to take ownership of paid marketing at a pivotal growth stage and build a high-performing, accountable revenue engine within a premium, performance-driven environment.