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Paid Social Media Specialist

Emerald
Alpharetta, GA
Position Overview

The Paid Social Media Specialist manages and executes advertising campaigns across LinkedIn, Facebook, Instagram, and YouTube for our 20+ brands. This role owns the social media targeting product and drives performance optimization for diverse client campaigns throughout the digital marketing fulfillment team.

This position is based out of our Alpharetta, GA office.

Key Responsibilities

Campaign Management & Optimization

  • Execute high-performing paid social campaigns across major platforms aligned with client KPIs
  • Proactively own and refine our social media targeting product capabilities
  • Manage daily campaign operations including ad creation, audience development, and budget allocation
  • Drive continuous optimization to maximize ROI and campaign effectiveness

Cross-Platform Expertise

  • Implement platform-specific strategies across LinkedIn, Facebook, Instagram, and YouTube
  • Ensure all creative assets meet platform requirements and follow advertising best practices
  • Stay current with platform updates and emerging ad formats
  • Test and integrate new targeting capabilities to enhance product offerings

Analysis & Reporting

  • Track and analyze campaign performance metrics to identify optimization opportunities
  • Generate comprehensive reports for clients and internal stakeholders
  • Provide data-driven recommendations to improve targeting and campaign results
  • Identify cross-campaign insights to refine our targeting product

Client & Brand Management

  • Support fulfillment of diverse client campaigns across our 20+ brands
  • Collaborate with internal teams to ensure campaign requirements are met
  • Maintain standardized workflows for efficient campaign execution
  • Document strategies and outcomes to build organizational knowledge

Required Qualifications

  • 1-3 years experience managing paid social campaigns across all major platforms
  • Proven track record optimizing campaign performance and ROI
  • Strong analytical skills and experience with social media analytics tools
  • Excellent project management abilities with keen attention to detail
  • Effective communication skills both written and verbal
  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Preferred Qualifications

  • Platform certifications (Facebook Blueprint, LinkedIn Marketing, etc.)
  • Experience with marketing automation platforms and CRM systems
  • Demonstrated ability to develop and refine audience targeting strategies

About Emerald

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald

At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us!

Compensation & Benefits

Target Compensation: $ 60,000-$70,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX. com .
Posted 2025-11-09

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