Marketing Director

As Marketing Director at Kobiton, you run marketing execution end to end. You ship campaigns, publish content, keep the website current, produce sales assets, and prove outcomes with data. You work directly with the CEO and partner closely with Sales, Product, and the GTM Engineer.

This role is for someone who likes deadlines, checklists, and measurable output.

Demand generation

• Build and run campaigns that drive demo requests and sales meetings
• Own SEO/AEO/GEO execution: keywords, on page updates, internal linking, refreshes
• Run webinars: topic, speakers, landing page, promotion, follow up
• Support field events: booth assets, agendas, follow up emails, lead routing

Digital and content

• Keep the website accurate: messaging, proof points, CTAs, navigation
• Improve conversion rates on key pages through testing and iteration
• Publish blog posts on a steady cadence and update older posts that rank
• Produce short videos that support campaigns, demos, and product releases
• Maintain a content calendar and hit publish dates

Product marketing deliverables

• Ship launch packages: release page, email, post, enablement assets
• Produce sales enablement assets that reps actually use
• Maintain competitor notes and battlecards that stay current

Brand and communications

• Enforce brand consistency across web, decks, one pagers, and social
• Own PR execution when needed: press releases, announcements, media asks
• Protect and improve market perception through consistent proof and messaging
• Own social media execution across LinkedIn, X, and other relevant channels. Publish on a consistent cadence, repurpose core content, and drive traffic to campaigns and proof assets.
• Own YouTube execution. Publish and maintain product and educational videos, optimize titles and descriptions, and track performance on views, retention, and conversions.

Customer proof and reputation

• Drive online reviews in the right places with a repeatable process
• Track review velocity and rating and fix the process if it stalls
• Build case studies that show measurable outcomes

Measurement and attribution

• Maintain attribution for campaigns and major content pushes
• Produce a simple weekly report: what shipped, what worked, what changed next

Planning and alignment

• Own and maintain the marketing calendar. Ensure campaigns, launches, content, and events are scheduled clearly and delivered on time.
• Manage the marketing budget. Track spend by program and report on performance versus investment.
• Align closely with Sales. Communicate campaign plans, upcoming launches, and expected lead flow.
• Run a regular check in with Sales to review lead quality, pipeline, impact, and follow up execution.
• Provide a concise weekly update covering what shipped, what is in progress, and what is blocked.

Requirements

• 4+ years in B2B SaaS marketing where you owned execution and shipped weekly
• Entrepreneurial self starter who is comfortable in a fast paced environment with changing priorities and can consistently ship high quality work without close supervision
• Strong writing, communication, presentation, and content editing skills for technical buyers
• Hands on experience with SEO and web content management
• Comfortable running webinars and event follow up independently
• Able to build enablement assets fast and keep them current
• Proficient with HubSpot or a similar CRM and marketing platform
• Solid grasp of attribution basics and funnel math
• Strong project management habits: deadlines, owners, checklists, follow ups