West Coast Regional Sales Manager (Automatic Equipment) (BerkeleyLake)

Job Title: West Coast Regional Sales Manager - Automatic Machinery

Location: Portland, OR preferred with 60% travel within the territory

Territory: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA & WY

The RSM will be responsible for managing sales efforts in the territory through direct sales to end-user customers and sales through channel partners.
This role requires a proven track record in industrial equipment sales, strong relationship-building skills, and familiarity with the packaging industry. The ideal candidate will be comfortable navigating both direct-to-end-user sales and indirect sales through distribution and channel partners.

Key Responsibilities:

• Develop and execute a strategic sales plan to drive revenue growth within the assigned territory.
• Build and maintain strong relationships with end-user customers and channel partners.
• Conduct regular customer and partner visits to understand application needs and promote solutions.
• Drive the adoption of automatic secondary packaging equipment across various industries.
• Use Salesforce CRM to manage pipeline, forecast sales, track customer interactions, and report performance.
• Provide company sales presentations to end users and channel partners.
• Collaborate with internal teams (marketing, customer support, engineering) to meet customer needs.
• Monitor competitive activity and market trends to adjust strategies accordingly.
• Attend industry trade shows and regional events.

Qualifications:

• 3+ years of industrial equipment sales experience, preferably in the packaging industry.
• Proven success in managing both direct-to-end-user sales and channel partner relationships.
• Proficient with Salesforce CRM and familiar with Miller Heiman strategic selling techniques.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and travel frequently within the assigned territory.
• Bachelor’s degree in business, Marketing, Engineering, or related field preferred.