Senior Director, E-Commerce & Digital Marketing

THE BRAND

Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs, manufactures, and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn), and other high-quality, iconic brands. Mashburn aims to be the best in American style and service— a brand that offers luxury‑quality product at accessible prices, delivered with a memorable customer experience, and driven by a deeply personal brand voice that expresses the passion and inspiration of our founders.

THE JOB

As the Senior Director, E‑Commerce & Digital Marketing , you will be responsible for developing and executing strategies to deliver a distinctive Mashburn customer experience through all digital touchpoints, continual improvement of our e‑commerce platform, and productivity of digital marketing to drive customer acquisition, retention, conversion and loyalty. You will lead your team with a strong brand, consumer, and operator mindset, with a passion for innovative and best‑in‑class customer experience. You will be the digital champion in the organization, moving our digital capabilities forward through data‑driven testing and optimization across marketing and user experience and leading omnichannel projects to grow sales and provide seamless customer service. This position is based in our Atlanta headquarters and reports into the CEO. This is a salaried, exempt position, and compensation will vary based on experience and skills.

THE RESPONSIBILITIES

• Develop and execute an e‑commerce strategy that will increase customer engagement, deliver a unique Mashburn experience both online and across channels, and increase revenue and profitability
• Actively manage the E‑Commerce and Digital Marketing business to plan, leading annual forecasting and budgeting, analyzing business trends, and taking necessary actions to achieve key financial goals
• Create and implement e‑commerce roadmap to develop site design, functionality, and user experience to drive conversion, provide best‑in‑class customer experience, and position Mashburn to be on pace with digital advancements
• Direct all digital marketing strategies and efforts across both organic and paid and acquisition and retention, including SEM, SEO, email, paid search and social, display/retargeting, affiliates, and referral programs
• Actively monitor key performance indicators, analyze user behavior and sales data, and use data‑driven insights to optimize functionality, campaigns, and spending
• Work closely with Merchandising, Creative, Technology, Distribution Center, and Retail teams to coordinate efforts across product launches, seasonal campaigns, fulfillment, and customer service
• Identify and act as final decision maker for e‑commerce‑related vendors, leading selection processes, negotiations, implementation, and ongoing assessment of all partners
• Remain current with the latest digital commerce and marketing trends to identify new growth opportunities
• Lead and develop e‑commerce and marketing teams in critical skills to achieve business goals

THE IDEAL CANDIDATE

• 10+ years of digital experience, preferably in a direct‑to‑consumer brand
• Successful track record in building direct‑to‑consumer businesses and in managing an e‑commerce P&L to drive profitable growth
• Highly analytical and data‑driven, with knowledge of how to optimize commercial and marketing levels to deliver company goals
• Strong understanding of consumer mindset and a dedication to creating great customer experiences
• Strong general management and leadership skills with the ability to grow and manage a diverse team and work well cross‑functionally
• In‑depth knowledge of Shopify, Google Analytics, Klaviyo, and other digital tech stack partners
• Experience with vendor management and negotiation
• Excellent communication skills with strong organizational and leadership capabilities
• Has interpersonal skills to influence, collaborate with, and build relationships with multiple departments
• Anticipates opportunities to drive business, build morale & solve problems
• Has an entrepreneurial spirit & enthusiasm for growing with Mashburn
• Reflects our core values of Hopefulness, Helpfulness, Honesty, Hard Work, Humility and Nimbleness