Go To Market Strategy Director (Atlanta)

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About Monster Energy

Forget about blending in. Thats not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

About Monster Energy

Forget about blending in. Thats not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day In The Life

As the Director of Go To Market at Monster Energy Company, you'll play a pivotal role in identifying and capitalizing on opportunities within the dynamic energy category to enhance our market share and drive operating income. Your role will involve leveraging advanced data analytics to identify strategic opportunities that boost both market share and operating income across our diverse portfolio of powerhouse brands. By developing and implementing strategic plans, you'll ensure our products are delivered effectively to target markets, driving revenue and solidifying Monster Energy's status as a leader in the industry.

The Impact You'll Make

• Collaborate internally to identify key insights to track and manage category opportunities, develop brand, package positioning framework within the category
• Work cross-functionally across departments to convert key category, brand insights into action
• Streamline internal Go-To-Market (GTM) efficiencies to enhance operating income by evaluating, sizing opportunities, and providing solutions
• Conduct market research to identify customer needs, analyzing competitive landscapes, facilitate framework for brand category positioning
• Maintain a pulse on macro-economic trends impacting category and portfolio performance
• Leverage industry insights to enhance pricing, promotion, and category management strategies
• Stay ahead of industry trends, competitive dynamics, and emerging technologies to ensure the company remains at the forefront of the market
• Prepare and present reports and recommendations to senior management regarding GTM initiatives and outcomes. Ad-hoc sales & distribution analysis to capitalize real-time on non-price related activity

Who You Are

• Prefer a Bachelor's Degree in the field of --Business, Marketing, or a related field
• Experience Desired: Between 3-5 years of experience in marketing, product management, or sales
• Experience Desired: Between 3-5 years of experience in category management in the beverage or consumer goods industry
• Computer Skills Desired: Proficiency in Excel, SQL, or other analytical tools is a plus
• Additional Knowledge or Skills to be Successful in this role: Strong understanding of category dynamics, competitive set, and a 3-tier distribution system
• Highly analytical and proficient in syndicated and internal data sets (Nielsen, Eversight, etc.)
• Experience identifying opportunities through analytics that can be actioned enterprise wide
• Exceptional problem-solving, project management, and communication skills

Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $84,480-$112,640. The actual pay may vary depending on your skills, qualifications, experience, and work location.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Food and Beverage Services

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