Director, Product Marketing - Financial Services

Thu, 01/08/2026 - 07:12

We are hiring a strategic Director, Product Marketing – Financial Services to lead go-to-market strategy and revenue plans for our Financial Services vertical. This role will be pivotal in driving Sage’s growth by shaping market strategy, aligning with Business Units, and executing plans that meet the evolving needs of financial services organizations.

The Director will own the vertical’s growth strategy across North America, translating global priorities into regional execution and measurable outcomes. Success will be defined by winning market share, generating opportunities, and delivering annual recurring revenue (ARR) growth. By creating clarity and alignment across GTM functions, this leader will ensure Sage seizes market opportunities, mitigates risks, and accelerates momentum for sustainable growth.

This role is hybrid in office, 3 days per week. (Austin, Portland Atlanta or Lawrenceville)
In this role, you will:

• Translate our global Business Unit strategy into go-to-market plans tailored for the Financial Services market.

• Shape and localize our value proposition and messaging into simple, compelling stories that cut through the noise—and bring these to life through briefs that fuel demand generation, business development, partners, and sales.

• Drive clarity and alignment across teams by championing customer and buyer needs, creating belief in our mission, and uniting stakeholders around shared goals.

• Lead cross-functional teams to build and deliver end-to-end execution plans designed to hit revenue and growth targets while staying within cost and margin expectations.

• Oversee execution of these plans, ensuring performance is tracked, risks and opportunities are identified, and strategies are adjusted to keep momentum strong.

• Leverage customer, market, competitor, and performance insights to influence future strategy and shape offerings that unlock even greater growth.

Requirements:

• 5+ years of experience in Product Marketing and/or Growth roles (Growth marketing, sales etc)

• Proficient in the us of analytics software (Microsoft BI/Tableau etc)

• Bachelor/Masters degree or equivalent experience preferred

• Financial Services experience

Perks? We have plenty.

- Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)

- Comprehensive health, dental and vision coverage

- 401(k) retirement match (100% matching up to 4%)

- 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)

- 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date

- 5 days paid yearly to volunteer (through Sage Foundation)

- $5,250 tuition reimbursement per calendar year starting 6 months after hire date

- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

- Library of on demand career development options and ongoing training offerings

Dig deeper about who we are:

- Who is Sage:

- Life at Sage:

- Our Values & Behaviors:

- How we make a difference:

- Sage Business Cloud - SaaS for Every Business:

#LI-EP1