Community Relations Director

Experience in Senior Living Sales preferred

Primary Purpose: This position is part of the Morning Pointe Management Team responsible for the creation of
resident-focused, high performance, high-commitment work teams that support the Morning Pointe purpose of
“partnering with referral sources, families and residents in meeting the challenges of life”. This position is
responsible for external marketing/community relations contacts, as well as in assisting in many activities in the
residence and in the surrounding community, while encouraging and maintaining high level customer satisfaction
through interaction with the community at large, residents and resident families. The ultimate decision of clinical
appropriateness of a resident is left to the Director of Nursing and or Executive Director, with the resident care
model in mind.
Duties include, but are not limited to:

• Immediate and appropriate response to “customer” comments and requests for action.
• Ensure community awareness of residence through development of volunteer/outreach plans involving
  general consumers, appropriate area agencies and other community professionals/organizations.
• Conduct residence tours, handle inquiry calls and assist residence visitors.
• Development and oversight of creative and exciting activities/events, in conjunction with the Life

Enrichment Director, that are designed to generate community involvement/participation.

• Produce a monthly internal/external community relations/events calendar and appropriate printed support
  material to promote activities to the public at large.
• Successful completion of various obligations of the Community Relations activities within allotted budget.
• Coordinate monthly special events designed to bring area professionals and the community at large into
  Morning Pointe. Assist with Family Night each month.
• Engage in 15-20 quality external marketing contacts each week that are designed to build strong referral

relationships in the community. Target markets will include clergy, senior organizations, volunteer
associations/groups, philanthropic organizations, educational systems, intergenerational organizations and
others as directed by supervisor.

• Coordinate, with the Life Enrichment Director and implement a vital volunteer program.
• Respond to requests for mailed marketing materials, i.e., newsletters.
  Build and utilize appropriate data base and mailing lists. Input contacts, events, etc., into You’ve Got
  Leads.
• Ensure family and community awareness of special events/open houses, etc., through monthly mailings,

distribution of flyers and special events mailings as required.

• Submit appropriate information to various media outlets to receive attention/publicity for special events
  with assistance of Corporate Director of Communications.
• Discovering and utilizing available sources of education and entertainment for the community at large.
• Provide Executive Director with a weekly report of all Community Relations activities and results. Provide

a monthly plan/calendar at the beginning of each month, identifying marketing/community relations
contacts, planned internal/external events, educational seminars, open house plans, etc.

• Assist the Executive Director, as needed, to ensure that the residence is always “tour ready”.
• Participate in the Manager on Duty Program.
  Provide basic support to all departments of the residence, including dining services, resident care, Lantern
  programming, Life Enrichment and maintenance.