Director, Business Innovation

The Coca-Cola Company
Atlanta, GA
This strategic innovation leadership role identifies, validates, and scales new beverage consumption solutions, delivering breakthrough customer and consumer value. Operating within the Global Equipment Platforms (GEP) Innovation and Design Hub, you will lead initiatives from early discovery through market experimentation. Success requires mastery in identifying white space opportunities, combining rigorous market analysis and business model design with hands-on experimentation. You will bridge strategy, business model development, and practical execution to bring scalable solutions to market.

What You’ll Do For Us

  • Lead customer-centered innovation initiatives from strategy to in-market experimentation, identifying and validating Jobs-To-Be-Done (JTBD).
  • Systematically discover and prioritize Horizon 2 and 3 market opportunities through trend analysis, market sizing, revenue potential, and competitive intelligence.
  • Design sustainable business models for new concepts, detailing revenue streams, cost structures, and scalability potential.
  • Conduct rigorous quantitative and qualitative market opportunity analysis, leveraging traditional research and emerging technologies (e.g., AI).
  • Facilitate co-creation workshops and ethnographic research with customers and partners to refine solutions and gather deep behavioral insights.
  • Develop experimentation plans, proof-of-concept prototypes, and Minimum Viable Products (MVPs) with engineering and design teams.
  • Plan, execute, and track pilot programs across multiple markets to test scalability and operational feasibility.
  • Inspire and coordinate cross-functional teams (R&D, marketing, commercial) to execute innovation deliverables.
  • Foster a culture of experimentation and provide mentorship on JTBD theory and business model design.

Qualification & Requirements

  • 7+ years’ experience in innovation, business development, or consumer/customer strategy roles.
  • Proven track record in market opportunity analysis, business model development, and scaling customer-led innovations.
  • Expertise in Jobs-To-Be-Done (JTBD) frameworks, customer discovery, and ethnographic research.
  • Strong financial and commercial acumen with the ability to identify critical business case assumptions.
  • Consumer goods or beverage industry experience required.
  • MBA or advanced degree in business, innovation management, or a related field preferred.
  • Experience in strategy consulting, corporate innovation, technology/CPG startup, or venture building preferred.
  • Familiarity with agile experimentation methods, Lean Startup practices, and experience with LLMs/generative AI models preferred.

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$149,000 - $173,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Posted 2025-10-09

Recommended Jobs

PAL Shuttle Driver Assistant

Augusta, GA

We are seeking a reliable and friendly shuttle driver to join our team. As a shuttle driver, you will be responsible for transporting passengers to and from various locations while providing a safe a…

View Details
Posted 2025-08-27

Flex Force RN (Critical Care)

Phoebe Putney Health System
Albany, GA

Qualifications 2 year / Associate Degree in Nursing from a state accredited school (Required) 4 year / Bachelor's Degree in from a state accredited School of Professional Nursing (Preferred) Wor…

View Details
Posted 2025-09-26

Marketing Insights Analyst

Openkyber
Georgia

Job Description: Client is seeking a highly strategic and creative consultant to lead the go-to-market strategy and execution for key products and features. In this role, you will act as the bra…

View Details
Posted 2025-10-09

Federal Sales - Account Manager

VITEC
Atlanta, GA

VITEC solutions deliver easy-to-use technology that ensures high-quality, low-latency HD video, capturing live and recorded events for seamless distribution in a multitude of formats anytime, anywher…

View Details
Posted 2025-08-29

Coordinator, Technical Training

Graphic Packaging International, Inc.
Augusta, GA

MISSION / SUMMARY: The Coordinator, Technical Training is responsible for communicating with production management to identify training needs and mapping out development plans for teams and in…

View Details
Posted 2025-09-30

Fantastic Hematology / Medical Oncology Opportunity in Northwest Georgia through AdventHealth

AdventHealth Multi-State Division
Georgia

We have an exciting opportunity to help expand an already established practice with AdventHealth Medical Group (AHMG) Oncology & Hematology located in Rome, Georgia (about an hour Northwest of the …

View Details
Posted 2025-09-07

Prepared Foods Department Supervisor (Culinary, Deli) - Full Time

Whole Foods Market - Savannah
Savannah, GA

A career at Whole Foods Market is more than just the work you do- it's about your personal growth and creating meaningful change. Our purpose is to nourish people and the planet. That means improving…

View Details
Posted 2025-10-05

Project Manager

System One
Baxley, GA

Job Title: Project Manager Location: Baxley, Georgia Type: 6 month Contract Compensation: $70.00 hourly Contractor Work Model: Onsite Per diem and mob/demob offered for non-local candid…

View Details
Posted 2025-09-29