Director, Business Innovation
- Lead customer-centered innovation initiatives from strategy to in-market experimentation, identifying and validating Jobs-To-Be-Done (JTBD).
- Systematically discover and prioritize Horizon 2 and 3 market opportunities through trend analysis, market sizing, revenue potential, and competitive intelligence.
- Design sustainable business models for new concepts, detailing revenue streams, cost structures, and scalability potential.
- Conduct rigorous quantitative and qualitative market opportunity analysis, leveraging traditional research and emerging technologies (e.g., AI).
- Facilitate co-creation workshops and ethnographic research with customers and partners to refine solutions and gather deep behavioral insights.
- Develop experimentation plans, proof-of-concept prototypes, and Minimum Viable Products (MVPs) with engineering and design teams.
- Plan, execute, and track pilot programs across multiple markets to test scalability and operational feasibility.
- Inspire and coordinate cross-functional teams (R&D, marketing, commercial) to execute innovation deliverables.
- Foster a culture of experimentation and provide mentorship on JTBD theory and business model design.
- 7+ years’ experience in innovation, business development, or consumer/customer strategy roles.
- Proven track record in market opportunity analysis, business model development, and scaling customer-led innovations.
- Expertise in Jobs-To-Be-Done (JTBD) frameworks, customer discovery, and ethnographic research.
- Strong financial and commercial acumen with the ability to identify critical business case assumptions.
- Consumer goods or beverage industry experience required.
- MBA or advanced degree in business, innovation management, or a related field preferred.
- Experience in strategy consulting, corporate innovation, technology/CPG startup, or venture building preferred.
- Familiarity with agile experimentation methods, Lean Startup practices, and experience with LLMs/generative AI models preferred.
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day
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