Marketing Insights Analyst

Job Description:

Client is seeking a highly strategic and creative consultant to lead the go-to-market strategy and execution for key products and features. In this role, you will act as the brand marketing expert shaping product positioning, defining creative briefs, and delivering innovative, scalable campaigns across multiple channels to drive education, engagement, and adoption. You will be the "go-to" source for market context, actionable insights, and emerging trends, informing both marketing and product strategies. This position requires a balance of strategic vision and hands-on execution, managing projects end-to-end and analyzing campaign performance to ensure delivery against business objectives and key results (OKRs).

Responsibilities:

• Go-to-Market Leadership: Develop and execute comprehensive go-to-market strategies and product launch plans that clearly articulate positioning, messaging, and value propositions.
• Creative Campaign Development: Define creative briefs and lead the execution of integrated marketing campaigns across digital, social, and owned channels to maximize reach, engagement, and adoption.
• Market Expertise & Insights: Serve as the subject matter expert on product, category, and consumer trends. Translate market analysis and consumer insights into actionable strategies that inform marketing decisions and product development.
• Cross-Functional Collaboration: Partner closely with product, design, engineering, sales, and analytics teams to align marketing strategies with overall business goals and deliver seamless go-to-market execution.
• Performance Measurement: Establish KPIs, track campaign results, and deliver actionable recommendations for optimization.
• Strategic Storytelling: Drive creative storytelling that communicates complex product features and value propositions in compelling, customer-centric ways.
• Agency & Partner Management: Manage external agency partners to ensure quality, timeliness, and alignment of creative output with business goals.

Experience: 12+ years of marketing experience, including significant experience leading go-to-market strategy and executing large-scale creative campaigns. Experience working in a technology or digital product environment. Background in both B2C and B2B marketing strategies. Proven expertise in product marketing, brand strategy, and integrated campaign execution. Strong analytical skills with the ability to derive actionable insights from market data and campaign performance metrics. Exceptional communication and cross-functional leadership skills; proven ability to drive alignment and decision-making in complex, ambiguous environments. Experience managing external creative agencies and vendors.

Skills: Go-to-Market Strategy & Campaign Execution, Product & Market Expertise, Cross-Functional Leadership.

Education: Master's or Bachelor's degree in Marketing, Business, Communications, or a related field.

About US Tech Solutions: US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.