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NAMR Marketing Strategy Senior Director

Boston Consulting Group (BCG)
Atlanta, GA
Locations: New York | Boston | Chicago | Atlanta

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

Reporting to the North America Executive Director for Marketing, this person will lead strategy and execution for NAMR’s highest-impact priorities aligned to business-critical audiences and Global campaign goals. The candidate will also lead the NAMR events team to deliver high-impact, C-suite+ experiences that strengthen priority relationships, fuel brand visibility, and create alignment with BCG’s practice areas.

You’re Good At

  • Setting and steering the NAMR marketing strategy for the region’s highest-impact priorities—anchored to business-critical audiences and tightly aligned with Global campaign goals.
  • Translating firm and PA priorities into integrated programs that elevate BCG in the market, generate senior-client engagement, and support commercial outcomes across key sectors and topics.
  • Leading end-to-end campaign planning and execution (objectives, audience, narrative, channel mix, budget, measurement) to ensure clarity of purpose and speed to impact.
  • Leading the NAMR Events team to design and deliver C-suite+ experiences that deepen priority relationships, amplify thought leadership, and create durable follow-through with account teams.
  • Bringing a test-and-learn, data-driven approach—establishing KPIs, instrumenting tracking, and optimizing in flight to improve reach, engagement, and pipeline influence.
  • Advising and influencing senior stakeholders (MDPs, Practice/Topic leaders, and regional leadership) on positioning, go-to-market.
  • Prioritizing and allocating investments toward initiatives with the greatest potential for client impact, brand visibility, and commercial return.
  • Leading and developing a high-performing team, setting clear outcomes, fostering collaboration with PAs and local offices, and building capabilities for next-gen marketing.

What You'll Bring

  • 15+ years of progressive marketing and strategy leadership experience—ideally with exposure to professional services, consulting, or B2B environments.
  • A proven track record of building and executing data-driven marketing strategies that drive measurable business outcomes.
  • Deep expertise in integrated campaigns, digital marketing, and content strategy.
  • Experience partnering with senior executives and influencing at the C-suite level.
  • Strong analytical, strategic, and problem-solving skills, with the ability to translate insights into actionable initiatives.
  • Demonstrated success managing large, complex teams and budgets, fostering collaboration across functions and geographies.
  • A passion for experimentation in marketing approaches, with the ability to adapt strategies to a rapidly evolving landscape.

Who You'll Work With

This role reports to the North America Executive Director for Marketing.

Additional info

Format

At BCG, our people and relationships are at the heart of everything we do. We believe that in-person work is essential to our culture, mentorship, and professional development. That's why we operate on a hybrid model, with the expectation that team members will be in the office 3 to 5 days per week. This role is designed for those who thrive in a dynamic, collaborative environment and is not intended for remote or virtual work. You will be travelling 25% of the time in this role.

Compensation Information

The base salary range for this role is $195,000-$215,000. Total compensation for this role includes base salary, annual discretionary performance bonus, firm performance bonus, contributions to BCG’s Profit Sharing and Retirement Fund (PSRF), and a market leading benefits package.

At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees – and their eligible family members.* That’s zero dollars in premiums taken from employee paychecks.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. Click here for more information on E-Verify.
Posted 2025-12-31

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