Channel Marketing Manager

Exempt

Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We’re more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We’re a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we’re leading the industry with innovation and a safety-first mindset.

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Job Summary

Responsible for developing and executing marketing strategies for our external sales channels, ensuring that they are aligned with business, market and customer needs. Working closely with product marketers, commercial teams, channel partners and other key stakeholders to equip, enable and empower third-party organizations to market and sell our products on our behalf, this role is critical for channel enablement and revenue growth. The ideal candidate will have a deep understanding of market, customer needs, and competitive analysis, and ideally will have experience of marketing products sold through a variety of sales channels.

Job Location

• This position will be based out of our corporate office in Atlanta, GA.

Job Responsibilities

• Marketing Strategy – Develop and execute comprehensive channel marketing strategies that align with product and business goals.
• Market Research & Analysis – Conduct or facilitate market research to understand channel partner and customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning.
• Product Positioning & Messaging – Ensure that channel partners are equipped with, and using, value propositions and messaging that correctly positions our products to support revenue growth in line with business priorities.
• Sales Enablement – Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards etc, to support third-party sales teams in effectively communicating product value to customers.
• Content Development – Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that channel partners may use to drive engagement throughout their funnels, in line with our broader content marketing strategy.
• Product Launches – Support the planning and execution of product launches, ensuring that channel partners are equipped with the information and sales enablement materials necessary to promote and sell the product effectively at launch.
• Customer Engagement- Gather feedback from channel partners, identify key pain points, and develop strategies to improve channel partner satisfaction and effectiveness.
• Performance & Tracking – Monitor performance of marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements.

Key relationships (excl. direct reporting lines):

• Product Marketing Managers
• Marketing Ops team
• Product Managers
• Direct and indirect commercial teams
• Channel Partners
• ISRs

Job Requirements

• Degree in business, marketing or related field, or equivalent work experience in marketing.
• Minimum of 5+ years marketing experience; related sector experience (engineering, infrastructure, industry sector; products sold through channel partners) preferred but not required.
• Excellent understanding of marketing fundamentals.
• Excellent ability to work as part of a multi-disciplinary team, manage day-to-day relationships with external vendors and work in partnership with allied teams from around the business.

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.