GTM Lead, Project Shop, mCommerce

Google
Atlanta, GA
Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.
  • Experience developing data-driven go-to-market strategies in market landscapes.

Preferred qualifications:

  • MBA degree.
  • Experience in the following business areas: business development, structuring and discussing agreements, technology or partnerships strategy development.
  • Experience in mCommerce or digital retail, with telco and OEM and in platform dynamics and business generation models (e.g., advertising, subscriptions).
  • Experience contributing to Profit and Loss forecasts and business planning.
  • Knowledge in advertising, product technology partnerships, and the ability to launch new products and develop new business models.
  • Excellent problem-solving skills, along with excellent business judgement and the ability to take initiative and navigate ambiguity.

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As the GTM Lead for the new mCommerce business line, you are a leader responsible for the overall strategy and Go-To-Market (GTM) execution on Google Play. You will represent the customer, bridging product strategy, partnership efforts, and user adoption. In this role, you will craft value propositions, develop strategies, influence leaders, and drive the mCommerce business line.

Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.

The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

  • Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate campaign performance for improvement, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
  • Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles and format, and collaborate with the production team to publish the marketing content.
  • Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
Posted 2025-10-06

Recommended Jobs

Afternoon Babysitter for Young Children

Wyndy
Atlanta, GA

We are seeking a responsible and caring babysitter to care for our three children, including a 1-year-old girl, a 1-year-old boy, and a 5-year-old boy, at a resort cottage in Atlanta, GA. The position…

View Details
Posted 2025-09-29

Outside Sales Rep

LTF Roofing LLC
Atlanta, GA

Job Description Job Description Full job description We’re expanding and seeking experienced door‐to‐door sales professionals to generate residential roofing business. As a 1099 contractor, …

View Details
Posted 2025-09-22

Shift Manager

Goldbergs Fine Foods
Athens, GA

Fresh Bagels and Delicious Foods Responsible for supervising scheduled shifts and ensuring guests receive a Sports Bar Style dining experience characterized by a fun atmosphere and great tasting foo…

View Details
Posted 2025-08-07

Host

LongHorn Steakhouse
Statesboro, GA

WE ARE LONGHORN. Legendary food and service begins with legendary people. We believe in earning the loyalty of our Team Members with our strong, diverse culture, well-done benefits and growth opport…

View Details
Posted 2025-07-26

Process and Engineering - Mechanical / Chemical Engineer

Duracell
Lagrange, GA

Summary: Duracell is an iconic brand and the world's leading manufacturer of high-performance alkaline batteries, power cells, and rechargeables. We are the most trusted source of personal power…

View Details
Posted 2025-10-05

GSFC - .Net Developer

TekWissen LLC
Tucker, GA

Overview: TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients worldwide. Our client provides a full ra…

View Details
Posted 2025-09-30

Marketing Coordinator - Marietta

NorthPoint Search Group
Marietta, GA

Our client is looking for a Marketing Coordinator to join our team in our Marietta office with ability to work from home a few days a week. The Content Marketing Coordinator will be responsible for a…

View Details
Posted 2025-08-19

Afterschool Teacher

Sunshine House
Kennesaw, GA

Afterschool Daycare Teacher Love making a difference? You'll fit right in. There’s something truly special about knowing you’re shaping a child’s future. When you join The Sunshine House family…

View Details
Posted 2025-08-07

Forklift Driver (Reach truck and Sit Down FL)

DSV - Global Transport and Logistics
Lawrenceville, GA

DSV - Global transport and logistics In 1976, ten independent hauliers joined forces and founded DSV in Denmark. Since then, DSV has evolved to become the world's 3rd largest supplier of global so…

View Details
Posted 2025-09-25