GTM Lead, Project Shop, mCommerce
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience developing data-driven go-to-market strategies in market landscapes.
- MBA degree.
- Experience in the following business areas: business development, structuring and discussing agreements, technology or partnerships strategy development.
- Experience in mCommerce or digital retail, with telco and OEM and in platform dynamics and business generation models (e.g., advertising, subscriptions).
- Experience contributing to Profit and Loss forecasts and business planning.
- Knowledge in advertising, product technology partnerships, and the ability to launch new products and develop new business models.
- Excellent problem-solving skills, along with excellent business judgement and the ability to take initiative and navigate ambiguity.
- Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate campaign performance for improvement, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
- Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles and format, and collaborate with the production team to publish the marketing content.
- Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
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