Area Sales Manager: Southeast

Astanza Laser
Atlanta, GA

Role: Area Sales Manager
Territory: Southeast
Location: Field-based. Atlanta or Nashville preferred.
Compensation: Competitive base salary. $265,000 OTE. Competitive benefits + 401(k).

Why Join the A-Team at Astanza?

Astanza offers one of the most advanced aesthetic laser portfolios in the world. Our lasers are trusted by healthcare professionals, aesthetic providers, entrepreneurs, med spas, tattoo studios, correctional facilities, and nonprofit organizations worldwide. We pair every device with the business solutions that practices need to scale and grow.

But we don't just sell lasers, we change lives. We help clients meet real patient goals: removing unwanted tattoos; achieving long-term hair reduction; correcting benign pigmentation; treating vascular concerns; resurfacing skin and acne scars; smoothing cellulite; slowing visible aging; tightening lax skin; and supporting post–weight loss recovery.

Our work goes beyond laser sales and is centered on changing lives, together. We focus on changing the lives of our employees by providing a challenging and rewarding work environment, changing our clients' lives by helping them run successful businesses, and changing the lives of the communities our clients serve.

Astanza is a certified Great Place to Work™, named Inc. 2023 Best in Business Services and Correctional Re-Entry Services, ranks #33 on Fortune's 2023 Best Workplaces in Health Care™ and #47 on Fortune's 2024 Best Places to Work in TexasTM.

What will you do?

Position Summary:

The Area Sales Manager will be responsible for managing their defined geographic territory and exceeding assigned revenue expectations representing Astanza's entire aesthetic laser portfolio. Area Sales Managers will gain hands-on education with innovative and world-renowned laser technology alongside the guidance of sales methodology enabling them to confidently prospect, qualify, promote, and close sales in the field. They are also responsible for building positive relationships with private practice and medical spa providers as well as their administrative and staff members. This position will also contribute to developing and implementing sales strategies aligned with the company core values, positioning, and messaging. Ultimately, the area sales manager will grow Astanza's install base while establishing a positive reputation in the defined geographic region.

This is an excellent opportunity for an aesthetic sales professional with capital equipment sales experience and refined prospecting skills to let their potential shine!

Travel Requirements:

This position requires travel of 75% or less, driving throughout assigned territory. All sales employees are required to drive a personal vehicle for company business. This vehicle is to be in good condition and well maintained.

Essential Duties and Responsibilities:

  • Independently drive success of territory growth through cold-calling and on-site meetings
  • Generate leads with organized and strategic route planning
  • Develop strong relationships with key decision-makers
  • Guide prospective new customers through sales process efficiently and effectively
  • Unearth pain points and offer solutions
  • Create urgency utilizing professional and ethical sales techniques to close sales
  • Defend price. Sell outcomes and value, not discounts.
  • Negotiate details of sale and manage funding within company policies and guidelines
  • Communicate regularly with direct manager on all matters related to prospective sales, current customer relationships, and overall business within territory
  • Acquire and maintain product knowledge through training and competitive analysis
  • Present, educate, and demonstrate product indications, efficacy, and safety
  • Create brand awareness and demand for device portfolio via social media
  • Engage with prospective customers in person and leveraging technology when remote (Phone calls, Text Messaging, Email, Video Calls, etc,)
  • Forecast sales with precision
  • Exceed individual, team, and company goals
  • Represent Astanza at select trade shows and/or KOL events
  • Demonstrate a strong work ethic while representing the company with high integrity, ethics, honesty, loyalty, and professionalism always
  • Complete administrative responsibilities including business plans, expense reports, sales forecasting, updating account profiles, and maintaining CRM in a timely manner

Who are we looking for?

Experience:

  • 5-10+ years selling capital equipment, preferably in the aesthetics/laser industry
  • Top 20% performer. President's Club–level results preferred.
  • Demonstrated/proven track record of exceeding quota with complex sales cycles including multiple touch points with multiple influencers and decision makers
  • Territory familiarity, ruthless time management, pipeline hygiene
  • High volume lead generation in the field
  • Mastery of the industry and business challenges prospective customers face
  • Clean driving record with a valid driver's license

Competencies & Skills:

  • Self-starter and disciplined to cover assigned sales territory thoroughly through both cold-calling and lead prospecting activities
  • Confident and skilled to develop new customers
  • Excellent written and verbal communication skills
  • Possesses the ability to collaborate seamlessly and effectively across various departments
  • Demonstrated capacity to sell a novel product with unique competitive advantages
  • Communicate clearly and motivate customers to purchase
  • Strong interpersonal, analytical, organizational and leadership skills
  • Strong written and verbal communication and presentation skills. Ability to present and effectively communicate complex clinical and technical data to the audiences of various backgrounds and knowledge levels

Education:

  • Bachelor's degree in science, business, communications, or related field preferred

Physical Requirements :

  • Availability to travel 50 - 75%
  • Ability to work flexible hours, including some evenings and weekends as needed
  • Ability to lift and carry up to 50 lbs. Ability to push/pull very heavy equipment on wheels/casters
  • Ability to stand, lift, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, ability to work at a computer and sit and/or drive for extended periods frequently

Our Core Values are Non-Negotiables.

  • Honesty and integrity in everything we do.
  • Treat clients and team members as family.
  • Provide excellent service and always be responsive to clients.
  • Be curious and challenge the status quo.
  • Have fun every day!

What are we offering you?

  • Competitive base salary + uncapped commissions. $265k OTE
  • Monthly car allowance
  • Medical, dental, vision, 401(k). Competitive and comprehensive
  • Exclusive territory
  • Real career advancement opportunities, performance is the lever

Ready to join the A-Team?
Apply with your resume and a short note in the Experience section on what makes you a great fit for the A-Team. Include current quota, attainment, average deal size, and sales cycle.

Equal Opportunity
Astanza Laser is an equal opportunity employer. We build diverse, inclusive sales teams. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

The job description outlined above reflects general details as necessary to describe the primary functions of this job and the level of knowledge and skill typically required but should not be construed as an all-inclusive listing of work requirements. Individuals may be asked to perform duties other than those mentioned above.

Applicants must be able to provide proof of eligibility to work in the United States.

Posted 2025-12-01

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