Direct Marketing and Campaigns Senior Coordinator

OVERVIEW:

The Direct Marketing & Campaigns Senior Coordinator serves OM’s mission by leading planning, coordination, and execution of OM’s direct marketing efforts. The role ensures operational excellence across campaigns, bridging strategy and execution.

HIGH-LEVEL OBJECTIVES:

Support the Marketing team by leading the execution and optimization of direct marketing campaigns that inspire donor engagement and advance the mission and vision of OM.

Maintain disciplined oversight of campaign calendars, timelines, budgets, and vendor coordination while tracking performance and driving continuous improvement in campaign effectiveness.

Contribute to storytelling and content sourcing efforts by identifying and curating impact stories that can be leveraged across campaigns and channels to deepen audience connection with OM’s mission.

MAJOR RESPONSIBILITIES:

(60%) Direct Marketing Management

Calendar Management

• Own and maintain the direct marketing calendar
• Ensure all campaigns, mail drops, creative deadlines, approvals, and production milestones are accurately tracked
• Coordinate cross-functional stakeholders (creative, data, mail house, vendors, internal teams)
• Proactively identify timeline risks and adjust schedules to maintain execution integrity

Campaign Execution (Direct Mail & Integrated Support)

• Manage end-to-end execution of direct mail campaigns, including brief development, creative coordination, list segmentation requests, print production oversight, mail house coordination, post-campaign reporting
• Support integration with email, digital, and other fundraising channels to ensure consistent messaging and timing
• Ensure all campaigns are donor-centric, clear, and optimized for response and conversion
• Ensure direct marketing reflects OM’s voice, mission, and organizational values.

Budget & Financial Management

• Track budget vs. actuals on an ongoing basis
• Flag variances early and recommend corrective actions

Performance Tracking & Optimization

• Monitor campaign performance metrics including response rate, average gift, cost per dollar raised, ROI and retention
• Collaborate with data teams to refine segmentation and provide post-campaign analysis and insights to improve future performance
• Contribute to testing roadmap (offers, messaging, formats, audience segments)

Vendor & Stakeholder Management

• Manage relationships with external vendors such as mail houses, printers, and creative agencies
• Ensure quality control, timelines, and cost efficiency across vendors
• Coordinate internal stakeholders across different teams.

(25%) Marketing general support and integration across channels

• Help develop master marketing campaign calendar. Ensure ongoing consistency and integration with Direct Marketing calendar. Maintain master marketing campaign calendar.
• Collaborate with the marketing team to plan, develop, and implement integrated cross-channel marketing campaigns in general.
• Help build campaign messaging, communication plans, and audience engagement strategies.
• Help ensure consistency of messaging, branding, and audiences experience across all channels.
• Provide critical thinking considering audience engagement needs.

(15%) Content curation and storytelling

• Maintain continuous sourcing through internal channels and collaboration with teams to identify and provide impact stories, testimonies, ministry updates, program highlights, resources, fundraising strategic offers and audience engagement opportunities for use across all marketing and communications channels.

TEAM PARTICIPATION:

Attend and contribute to weekly staff meeting and periodic strategic planning sessions.

Participate in team life activities of OM including:

• Team events that focus on prayer, fellowship, training, and development
• Task Forces or Working Groups that facilitate cross-department collaboration.
• Modeling the culture of OM USA

CREDENTIALS/REQUIRED EDUCATION:

• A mature believer, grounded in faith and with a passion for seeing the Gospel shared among the nations.
• Outstanding, positive attitude; a great team player.
• Bachelor’s degree in business, marketing, or similar concentrations, or a comparable level of real-world professional experience.
• 2-5+ years of experience in direct response fundraising, direct mail, or marketing campaigns coordination
• Experience coordinating complex marketing calendars and multi-channel campaigns
• Experience working with segmentation, donor data, or CRM systems

Preferrable

• Experience in faith-based or mission-driven nonprofit organizations
• Experience working with mail houses and print production workflows
• Understanding of fundraising analytics and performance metrics

Skills & Competencies

• Strong project management skills with ability to manage multiple concurrent deadlines
• Detail-oriented with high execution discipline
• Analytical thinking and comfort with performance data
• Clear communication across technical and non-technical stakeholders
• Ability to balance strategic thinking with hands-on execution
• Donor-centric mindset with sensitivity to messaging and tone

OTHER DUTIES:

• Perform or assist with any assignments as required or directed.